# Kurt Beidler

> Kurt Beidler is the Chief Executive Officer of Quizlet, the AI-powered learning platform used by hundreds of millions of students worldwide. Appointed in July 2024, he brings 17 years of Amazon experience scaling subscription businesses - most notably growing Amazon Kids+ into the world's largest youth-focused subscription service and launching Kindle into China. Under his leadership, Quizlet has grown revenue to $139M annually while aggressively integrating AI tools including a native ChatGPT app integration, lecture recording features, and an OpenAI partnership aimed at keeping students' entire study workflow on one platform.

- **Role:** CEO at Quizlet
- **Organizations:** Quizlet, Amazon, Zwift, Princeton Consultants
- **Nationality:** American
- **Education:** Bachelor's in East Asian Studies, Lehigh University, Master's in Chinese Language and Literature, Princeton University, Master's in Chinese Language and Literature, University of Washington
- **Known for:** Built Amazon's print-on-demand fulfillment service from scratch into a significant global operation, Launched Kindle in China in 2013, becoming the first global brand in China's publishing industry, Grew Amazon Kids+ into the world's largest youth-focused subscription service

## Career timeline

- **1992** — Graduated Lehigh University with BA in East Asian Studies
- **~1994** — Received Master's degree in Chinese Language and Literature from Princeton University
- **~1996** — Received second Master's degree in Chinese Language and Literature from University of Washington
- **~late 1990s-2005** — Worked as Senior Consultant at Princeton Consultants, Inc.
- **2005** — Joined Amazon; founded and headed global enterprise print-on-demand fulfillment service
- **2013** — Led launch of Amazon Kindle in China as first global brand in China's publishing industry
- **2019** — Served as Director of Kids and Family at Amazon; spoke at Kidscreen Summit
- **2022** — Led Amazon Kids+ as General Manager, building it into the world's largest youth-focused subscription service
- **2022-12** — Joined Zwift as Co-CEO alongside founder Eric Min
- **2024-02** — Resigned from Zwift during organizational restructuring
- **2024-07-22** — Appointed CEO of Quizlet, succeeding Matthew Glotzbach
- **2025** — Quizlet reached $139M annual revenue under his leadership (up from $80M)
- **2026-03** — Announced Quizlet integration as native app within ChatGPT and expanded OpenAI partnership

## Achievements

- Built Amazon's print-on-demand fulfillment service from scratch into a significant global operation
- Launched Kindle in China in 2013, becoming the first global brand in China's publishing industry
- Grew Amazon Kids+ into the world's largest youth-focused subscription service
- Grew Quizlet annual revenue from $80M to $139M (74% YoY growth) in first year as CEO
- Led Quizlet's integration as a native app within ChatGPT
- Achieved 25% increase in user engagement at Quizlet
- Secured expanded OpenAI partnership for generative AI platform integration
- Launched lecture recording tool that auto-converts to study materials

## Latest updates

- **2026-03** — Announced Quizlet as a native app within ChatGPT and expanded OpenAI partnership
- **2025-12** — Quizlet reported $139M in annual revenue, up 74% YoY
- **2025** — Launched lecture recording tool allowing students to record and auto-convert lectures to study materials
- **2025** — 85% of surveyed students and teachers reported using AI technology, validating Quizlet's AI-first strategy
- **2024-07** — Appointed CEO of Quizlet, succeeding Matthew Glotzbach

## Links

- Website: https://quizlet.com
- LinkedIn: http://www.linkedin.com/in/kurt-beidler-ceo
- Twitter/X: https://x.com/kbeidler
- Instagram: https://www.instagram.com/kurt_beidler/

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Profile page: https://yespress.io/kurt-beidler
Published by YesPress — https://yespress.io
Last updated: 2026-05-25