# Kruger Products | Produits Kruger

> Kruger Products is the Mississauga-based tissue manufacturer behind Cashmere, Purex, Scotties, SpongeTowels, Bonterra and White Cloud. It sells household staples to consumers, private-label goods to major retailers, and commercial paper and hygiene systems through Kruger PRO. Its modern playbook combines market-leading Canadian brands with heavy manufacturing investment, including nearly C$1 billion committed around Sherbrooke since 2018, while using certified fibre, lower-impact operations and plastic-free packaging to make a mature category feel newly contestable.

- **Founded:** 1904
- **Headquarters:** Mississauga, Canada
- **Founders:** Joseph Kruger (Founder of Kruger Paper Company Limited, the family enterprise from which Kruger Products descends)
- **Team size:** Approximately 3,000 employees across 10 North American manufacturing plants
- **Products:** Cashmere, Purex, Scotties, SpongeTowels, Bonterra
- **Notable:** Canada’s leading tissue supplier by overall dollar and volume market share., Reported C$2.2034 billion in 2025 revenue and C$318.2 million in adjusted EBITDA., Opened the C$377.5 million Sherbrooke LDC expansion in June 2025, adding 60,000 metric tonnes of annual capacity and 205 direct jobs.

## Products & services

- **Cashmere** — Bathroom tissue positioned as Canada’s leading brand in the category.
- **Purex** — Bathroom tissue brand with particular strength in Western Canada.
- **Scotties** — Facial tissue brand and long-running namesake sponsor of Canadian women’s curling.
- **SpongeTowels** — Canadian paper-towel brand developed from the former ScotTowels name.
- **Bonterra** — Tissue, facial tissue and paper towels made from 100% recycled paper in recyclable, plastic-free packaging.
- **White Cloud** — U.S. bathroom tissue, facial tissue and paper-towel brand, primarily supplied from Memphis.
- **Kruger PRO** — Commercial tissue, napkins, wipers, dispensers and hand-care products for hospitality, health care, foodservice, property management and other facilities.
- **Private label** — Bath and facial tissue, paper towels and napkins manufactured for leading Canadian and U.S. retail customers.

## Achievements

- Canada’s leading tissue supplier by overall dollar and volume market share.
- Reported C$2.2034 billion in 2025 revenue and C$318.2 million in adjusted EBITDA.
- Opened the C$377.5 million Sherbrooke LDC expansion in June 2025, adding 60,000 metric tonnes of annual capacity and 205 direct jobs.
- First Canadian tissue manufacturer to earn FSC certification in 2011.
- Maintained 100% third-party certified fibre, with 90% FSC fibre reported on its current progress page.
- Reduced greenhouse-gas emission intensity by 31% and water-consumption intensity by 40% versus 2015 baselines, according to current company reporting.
- Reached the Canada’s Best Managed Companies Platinum Club and remained on the list for a ninth consecutive year in 2026.
- Kruger Big Assist surpassed C$1 million in donations supporting access to minor hockey by 2026.

## Latest updates

- **2026-05** — Named a Canada’s Best Managed Companies Platinum Club member for a ninth consecutive year on the program’s list.
- **2026-02** — Reported fiscal 2025 revenue of C$2.2034 billion, adjusted EBITDA of C$318.2 million and net income of C$75.5 million.
- **2026-02** — Bonterra launched nature-inspired facial tissue box designs in collaboration with Sarah Richardson.
- **2026-02** — Expanded the Kruger Big Assist platform with a campaign focused on hockey parents and a CBC Olympic broadcast partnership.
- **2025-12** — Closed a C$165 million senior unsecured notes financing.
- **2025-06** — Inaugurated the new Sherbrooke LDC tissue plant, completing a C$377.5 million expansion.

## Links

- Website: https://www.krugerproducts.ca/en-ca
- LinkedIn: https://www.linkedin.com/company/produits-kruger-products
- Twitter/X: https://twitter.com/kruger_products
- Facebook: https://www.facebook.com/krugerproducts

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Published by YesPress — https://yespress.io
Last updated: 2026-08-23