# Kristin Shuff

> Kristin Shuff is a Carlsbad-based financial-services marketing executive whose public work spans brand building, digital customer experience and purpose-led campaigns. As Divisional Chief Marketing Officer for LightStream, a division of Truist, she has represented an online-lending model built around speed and flexibility, helped connect each funded loan to tree planting through American Forests, and contributed to broader Truist brand and digital-capabilities marketing.

- **Role:** Divisional Chief Marketing Officer, SVP of Marketing, LightStream, a division of Truist
- **Organizations:** Truist, LightStream, SunTrust Bank, Provide Commerce, Chief, American Forests, National Charity League - Del Sol Chapter
- **Education:** University of Michigan
- **Known for:** Helped build and communicate LightStream's long-running American Forests partnership, which expanded into projects across 23 states., Represented LightStream publicly on digital lending, customer flexibility, auto finance, weddings, travel and home renovation., Contributed to Truist's Unstoppable Together campaign in a digital-capabilities marketing role.

## Career timeline

- **Before 2013** — Worked in brand marketing at Provide Commerce, where a former colleague says she drove brand strategy and built a creative team.
- **2013** — LightStream launched and began partnering with American Forests; Shuff later served as a public voice for the lender and the partnership.
- **2015** — As a LightStream spokesperson and group vice president of marketing, discussed consumer lending and marked 250 acres supported through American Forests.
- **2018-2022** — Served publicly as LightStream senior vice president of marketing, discussing loans, customer experience, renovation trends and sustainability.
- **2020** — Appeared on the Experience by Design podcast to discuss LightStream and the loan experience.
- **2021** — Helped announce LightStream's pledge connected to planting one million trees with American Forests by 2022.
- **2024** — Credited as Truist director of CSBB, Payments & Digital Capabilities Marketing on the Unstoppable Together campaign.
- **2024** — Appeared as Divisional CMO of Truist Bank on a Slalom Orange County International Women's Day leadership panel.
- **Current** — Listed in supplied professional information as Divisional Chief Marketing Officer and SVP of Marketing for LightStream, a division of Truist.

## Achievements

- Helped build and communicate LightStream's long-running American Forests partnership, which expanded into projects across 23 states.
- Represented LightStream publicly on digital lending, customer flexibility, auto finance, weddings, travel and home renovation.
- Contributed to Truist's Unstoppable Together campaign in a digital-capabilities marketing role.
- Built a creative team and drove brand strategy at Provide Commerce, according to a former colleague's public recommendation.
- Participated as a featured business leader in a 2024 International Women's Day event focused on inclusion.

## Latest updates

- **2024-03** — Featured as Divisional CMO of Truist Bank at Slalom Orange County's International Women's Day Lunch with Leaders.
- **2024-04** — Credited on Truist's Unstoppable Together campaign as director of CSBB, Payments & Digital Capabilities Marketing.
- **2021-07** — Helped announce LightStream's Trillion Tree Movement pledge connected to one million trees with American Forests by 2022.
- **2020-02** — Appeared on episode 14 of the Experience by Design podcast to discuss LightStream and the loan experience.

## Links

- Website: https://www.truist.com
- LinkedIn: https://www.linkedin.com/in/kristinshuff

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Profile page: https://yespress.io/kristin-shuff
Published by YesPress — https://yespress.io
Last updated: 2026-08-11