# Kristen Wiley

> Kristen Wiley is the founder and CEO of Statusphere, an influencer-marketing technology company that automates creator matching, fulfillment, compliance, rights management and reporting for consumer brands. Her route into software began with a college baking-and-crafts blog, continued through agency work on both sides of creator campaigns, and culminated in a deliberately manual first test: a landing page, products she bought herself and eight boxes packed from her apartment. In January 2026, Statusphere announced an $18 million Series A led by Volition Capital, bringing total funding to $27 million.

- **Role:** Founder and CEO at Statusphere
- **Organizations:** Statusphere, GreenHouse Agency, BlurtBox, StarterStudio, University of Central Florida
- **Nationality:** American
- **Education:** Bachelor's degree in Advertising and Public Relations; Burnett Honors Scholar and LEAD Scholar, University of Central Florida
- **Known for:** Founded and scaled Statusphere from a manually tested subscription-box concept into an enterprise influencer-marketing technology platform., Raised more than $150,000 from early pitch events, according to Wiley's account published by HearstLab., Named to Orlando Business Journal's 2018 40 Under 40 list.

## Career timeline

- **2010** — Started a baking-and-crafts blog after an advertising professor recommended learning social media by building one.
- **2012-2016** — Worked in agency marketing roles, including chief marketing officer positions at GreenHouse Agency and BlurtBox, while gaining experience on both sides of influencer campaigns.
- **2014** — Graduated from the University of Central Florida in advertising and public relations.
- **2016** — Founded Statusphere after testing demand with a landing page and completing the StarterStudio accelerator.
- **2018** — Received a $100,000 investment and joined the LAUNCH program after pitching Jason Calacanis; was also named to Orlando Business Journal's 40 Under 40.
- **2023** — Statusphere announced a $5 million seed round; Wiley wrote that pitch competitions had provided more than $150,000 of early bootstrapped capital.
- **2026** — Statusphere announced an $18 million Series A led by Volition Capital, bringing total funding to $27 million.

## Achievements

- Founded and scaled Statusphere from a manually tested subscription-box concept into an enterprise influencer-marketing technology platform.
- Raised more than $150,000 from early pitch events, according to Wiley's account published by HearstLab.
- Named to Orlando Business Journal's 2018 40 Under 40 list.
- Closed an $18 million Series A led by Volition Capital in January 2026, bringing Statusphere's announced total funding to $27 million.
- Statusphere reported more than 50,000 creator collaborations and over half a billion engagements and video views in the year before its Series A announcement.

## Latest updates

- **2026-06** — Published and promoted analysis of AI marketing updates and creator-led retail discovery in Statusphere's newsletter.
- **2026-05** — Statusphere was hiring for a senior influencer marketing strategist as the company expanded work with enterprise brand partners.
- **2026-03** — Outlined Statusphere's post-Series A strategy around micro-influencer infrastructure, social SEO, GEO and data-driven campaign scaling.
- **2026-01** — Announced an $18 million Series A led by Volition Capital, with participation from HearstLab, 1984 Ventures and How Women Invest.

## Links

- Website: https://joinstatus.com
- LinkedIn: https://www.linkedin.com/in/thekristenwiley
- Twitter/X: https://twitter.com/JoinStatus
- YouTube: https://www.youtube.com/watch?v=v19s8k3RXeY
- Instagram: https://www.instagram.com/statusphere/
- Facebook: https://www.facebook.com/joinstatus/
- TikTok: https://www.tiktok.com/@thekristenwiley

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Profile page: https://yespress.io/kristen-wiley
Published by YesPress — https://yespress.io
Last updated: 2026-08-18