# Kristen D'Arcy

> Kristen D'Arcy is Chief Marketing Officer and Head of Digital Growth at True Religion, the El Segundo, California denim and sportswear brand where she became the company's first-ever CMO in July 2023. With roughly two decades of marketing and e-commerce experience, she started on the agency side at Tribal DDB Worldwide and R/GA before moving brand-side to Ralph Lauren, Oscar de la Renta, Coty, American Eagle Outfitters, PacSun and Homedics. At True Religion she has rebuilt the brand's cultural footprint through campaigns pairing fashion with music and sport - partnerships with the NFL and NBA, activations at the Super Bowl, NBA All-Star Game and Coachella, and campaigns starring Megan Thee Stallion, Key Glock and Quavo - while pushing e-commerce from roughly 35 percent of the business toward half of it. She has been named to Ad Age's Best Marketers Under 40, Brand Innovators' Top 50 Women in Brand Marketing, and Business Insider's Top 25 Most Innovative CMOs.

- **Role:** Chief Marketing Officer and Head of Digital Growth (Ecommerce) at True Religion
- **Organizations:** True Religion, Homedics, PacSun (Pacific Sunwear), American Eagle Outfitters, Coty Inc., Oscar de la Renta, Ralph Lauren, R/GA, Tribal DDB Worldwide
- **Nationality:** American
- **Known for:** Appointed True Religion's first Chief Marketing Officer in the brand's history (July 2023), Promoted in 2025 to Chief Marketing Officer and Head of Digital Growth after driving digital business growth, Helped grow True Religion e-commerce from roughly 35% of total business to nearly 50% by end of 2025

## Career timeline

- **c. 2006-2009** — Begins career on the agency side at Tribal DDB Worldwide and R/GA, working in digital marketing
- **c. 2010** — Moves brand-side as Senior Director of Marketing at Ralph Lauren, her first in-house role
- **c. 2013** — Becomes Senior Vice President of E-commerce and Digital Media at Oscar de la Renta
- **c. 2015** — Joins Coty Inc., rising to Global Head of Content and Innovation
- **c. 2017** — Joins American Eagle Outfitters in marketing and media, later head of performance digital marketing; helps the retailer pass major e-commerce milestones
- **2019** — Named Chief Marketing Officer of PacSun and relocates to Los Angeles
- **2022** — Serves as Chief Marketing Officer of wellness and lifestyle firm Homedics, growing DTC sales by 80%
- **2023** — Named True Religion's first-ever Chief Marketing Officer in July, reporting to CEO Michael Buckley
- **2024** — Leads True Religion campaigns with Megan Thee Stallion and Quavo; brand activations at the Super Bowl, NBA All-Star Game and Coachella
- **2025** — Promoted to CMO and Head of Digital Growth; named to Business Insider's Top 25 Most Innovative CMOs
- **2026** — Launches True Religion's Spring 2026 'MAKE IT TRUE' campaign starring Megan Thee Stallion and Key Glock; speaks at NRF Big Show and Shoptalk

## Achievements

- Appointed True Religion's first Chief Marketing Officer in the brand's history (July 2023)
- Promoted in 2025 to Chief Marketing Officer and Head of Digital Growth after driving digital business growth
- Helped grow True Religion e-commerce from roughly 35% of total business to nearly 50% by end of 2025
- Delivered double-digit sales growth at True Religion during a difficult retail Q1
- Grew Homedics direct-to-consumer sales by 80% as CMO
- Built True Religion's 'Team True' creator program to 100-plus creators
- Forged True Religion partnerships with the NFL and NBA, with activations at the Super Bowl, NBA All-Star Game and Coachella
- Named to Ad Age's 'Best Marketers Under 40' and 'Top Digital Marketer' lists
- Named one of Brand Innovators' 'Top 50 Women in Brand Marketing'
- Named to Business Insider's 'Top 25 Most Innovative CMOs' (2025)
- Speaker at NRF Retail's Big Show and Shoptalk; interviewed on NYSE TV, AdExchanger Talks and Women in Retail Talks

## Latest updates

- **2026-03** — True Religion launched its Spring 2026 'MAKE IT TRUE' campaign, reuniting with Megan Thee Stallion and introducing Memphis rapper Key Glock, with D'Arcy framing the platform as evolving the brand's legacy for a new generation.
- **2026-01** — Listed as a speaker at NRF 2026: Retail's Big Show.
- **2025-10** — True Religion announced a limited-edition holiday collaboration with Von Dutch.
- **2025** — Promoted to Chief Marketing Officer and Head of Digital Growth (Ecommerce); named to Business Insider's Top 25 Most Innovative CMOs.

## Links

- Website: https://truereligion.com
- LinkedIn: http://www.linkedin.com/in/kristen-darcy

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Profile page: https://yespress.io/kristen-d-arcy
Published by YesPress — https://yespress.io
Last updated: 2026-07-27