# Krista Todd

> Krista Todd is Chief Marketing Officer at Gen Digital, the cybersecurity company behind Norton, Avast, LifeLock, Avira and CCleaner. She leads global brand, communications, growth marketing and creative for a portfolio that protects hundreds of millions of consumers, and she is pushing the company toward an AI-enabled, direct-to-consumer marketing model. A communicator by training with more than 15 years across consumer-technology brands, she built her career at McGrath/Power, TiVo and Logitech before joining NortonLifeLock in 2020 and rising to CMO at Gen.

- **Role:** Chief Marketing Officer at Gen Digital
- **Organizations:** Gen Digital, NortonLifeLock, Logitech, TiVo, McGrath/Power Public Relations
- **Nationality:** American
- **Education:** BA, Public Communications, State University of New York College at Buffalo
- **Known for:** Leads global marketing, brand, communications and creative for Gen Digital, whose brands protect hundreds of millions of consumers, Built and led the marketing and communications function at NortonLifeLock from a newly created VP role to CMO, Embedded marketing into product development for Norton Genie, helping shape the AI app's voice before launch

## Career timeline

- **early career** — Public relations at McGrath/Power, representing cybersecurity companies including RSA Security and Internet Security Systems
- **2000s** — Led corporate and consumer communications, PR and social media at TiVo Inc. (Senior Director of Public Relations)
- **2011** — Joined Logitech as Director of Global PR and Social Media
- **2011-2020** — Rose to Vice President of Global Communications at Logitech
- **2020** — Joined NortonLifeLock in a newly created role as VP of Marketing and Communications
- **2022** — NortonLifeLock rebrands to Gen Digital following the Avast merger; continues leading marketing
- **present** — Chief Marketing Officer at Gen Digital, leading AI-enabled marketing transformation

## Achievements

- Leads global marketing, brand, communications and creative for Gen Digital, whose brands protect hundreds of millions of consumers
- Built and led the marketing and communications function at NortonLifeLock from a newly created VP role to CMO
- Embedded marketing into product development for Norton Genie, helping shape the AI app's voice before launch
- Driving Gen's direct-to-consumer transformation and AI-enabled marketing operations
- More than 15 years of leadership across TiVo, Logitech and NortonLifeLock/Gen

## Latest updates

- **2026** — Leading Gen's AI-enabled marketing transformation, embedding AI and intelligent automation across marketing operations

## Links

- Website: https://www.gendigital.com
- LinkedIn: https://www.linkedin.com/in/kristawtodd/
- Twitter/X: https://x.com/kristawtodd

---

Profile page: https://yespress.io/krista-todd
Published by YesPress — https://yespress.io
Last updated: 2026-08-11