# Krista Mullen

> Krista Fraioli Mullen is Chief Marketing Officer of Eleventy USA, LLC, the New York arm of the Milan-founded 'smart luxury' label Eleventy. She spent more than a decade at Harry Winston, climbing from US marketing coordinator to Director of US Marketing & Public Relations, learning to sell objects whose price is rarely printed. Educated in public relations at Hofstra University, she began her career in business development at Tangram International Exhibitions before moving into jewelry. At Eleventy she works on the American side of a brand that counts the United States as its largest market, roughly 45 percent of a business that reached about 125 million euros in 2025. Her public footprint is deliberately thin: one LinkedIn profile, no personal Instagram, no manifesto. In an industry that mistakes volume for influence, that is its own kind of statement.

- **Role:** Chief Marketing Officer at Eleventy USA, LLC
- **Organizations:** Eleventy USA, LLC, Harry Winston, Tangram International Exhibitions, Inc.
- **Nationality:** American
- **Education:** Public Relations, Hofstra University
- **Known for:** Rose through four marketing titles at Harry Winston over roughly twelve years, from coordinator to Director of US Marketing & Public Relations, Leads marketing for Eleventy USA, the American arm of a brand for which the United States represents roughly 45 percent of global sales, Holds a chief marketing officer seat at a house that reported approximately 125 million euros in 2025 revenue, up about 25 percent year over year

## Career timeline

- **2009** — Joins Tangram International Exhibitions, Inc. in business development
- **2013** — Moves to Harry Winston as Coordinator, US Marketing
- **2015** — Promoted to Manager, US Marketing at Harry Winston
- **2018** — Promoted to Senior Manager, US Marketing at Harry Winston
- **2019** — Named Director, US Marketing & Public Relations at Harry Winston
- **2025** — Appointed Chief Marketing Officer at Eleventy USA, LLC in New York

## Achievements

- Rose through four marketing titles at Harry Winston over roughly twelve years, from coordinator to Director of US Marketing & Public Relations
- Leads marketing for Eleventy USA, the American arm of a brand for which the United States represents roughly 45 percent of global sales
- Holds a chief marketing officer seat at a house that reported approximately 125 million euros in 2025 revenue, up about 25 percent year over year
- Built a career across two of the more demanding corners of luxury: high jewelry and Italian ready-to-wear

## Latest updates

- **2025-03** — Reported to have joined Eleventy USA, LLC as Chief Marketing Officer (start date reported by business directories, not confirmed by trade press)
- **2026-01** — Eleventy reported 2025 revenue of roughly 125-127 million euros, up about 25 percent, with the US at roughly 45 percent of sales and a Chicago store planned

## Links

- Website: https://eleventyusa.com
- LinkedIn: http://www.linkedin.com/in/krista-fraioli-mullen-2298a218

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Profile page: https://yespress.io/krista-mullen
Published by YesPress — https://yespress.io
Last updated: 2026-07-27