# Kris Duggan

> Kris Duggan is an Australian-born entrepreneur, investor and advisor who co-founded Badgeville and Betterworks, serving as founding CEO of both. He now runs First100 Advisory, helping B2B founders with sales execution, pricing, negotiation and deal strategy.

- **Role:** Investor and advisor at First100 Advisory
- **Organizations:** First100 Advisory, Betterworks, Badgeville, WebEx, Socialtext, Alchemist Accelerator, Singularity University, Palantir Technologies
- **From:** Sydney, Australia
- **Nationality:** Australian
- **Education:** MBA, Information Technology, University of California, Irvine - Paul Merage School of Business
- **Known for:** Co-founded Badgeville in 2010 and Betterworks in 2013., Co-authored Business Gamification For Dummies with Kate Shoup, published by Wiley in 2013., Won a Bronze Stevie for Executive of the Year, Computer Software, Up to 500 Employees, in 2013.

## Career timeline

- **1999** — Moved to Silicon Valley.
- **2003-2006** — Worked in sales and sales leadership at WebEx.
- **2006-2009** — Vice president of sales at Socialtext.
- **2009-2013** — Advised Palantir Technologies on go-to-market strategy.
- **2010** — Co-founded Badgeville with Wedge Martin; served as CEO until 2013.
- **2013** — Co-founded Betterworks; became its founding CEO. Co-authored Business Gamification For Dummies with Kate Shoup.
- **2017** — Stepped down as Betterworks CEO following a former employee’s lawsuit alleging harassment and assault; denied the allegations.
- **2018** — Left the Betterworks board in March, according to a company board letter dated March 22, 2018.
- **2023** — Described having provided free coaching to more than 100 entrepreneurs.
- **2026** — Personal biography identifies First100 Advisory as his current investor and advisory work.

## Achievements

- Co-founded Badgeville in 2010 and Betterworks in 2013.
- Co-authored Business Gamification For Dummies with Kate Shoup, published by Wiley in 2013.
- Won a Bronze Stevie for Executive of the Year, Computer Software, Up to 500 Employees, in 2013.
- Provided free one-on-one coaching to more than 100 entrepreneurs, according to his January 2023 interview.

## Latest updates

- **2026-08** — Republished Trevor Ryan’s 2018 feature about his modified RWB Porsche 964 on August 21.
- **2026-03** — LinkedIn lists an article titled Vibe Coding: the fastest way to make your own software, dated March 7.
- **2025-02** — Published a post about visiting the Marc Chagall exhibition at Vienna’s Albertina.
- **2025-01** — Published Clearing the Air, restating his denial of the Betterworks allegations and linking a 2018 board letter.

## Links

- Website: https://krisduggan.com/
- LinkedIn: https://www.linkedin.com/in/krisduggan
- Twitter/X: https://twitter.com/kduggan
- Facebook: https://www.facebook.com/kduggan74

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Profile page: https://yespress.io/kris-duggan
Published by YesPress — https://yespress.io
Last updated: 2026-10-16