# Krafted Digital

> Krafted Digital is a Miami-based B2B growth and go-to-market agency that combines demand generation with the less glamorous machinery needed to capture it: CRM architecture, lead enrichment, automation, content, outbound, paid media, events and sales handoffs. Founded by Mendel Cohen, the firm serves mostly small and midmarket businesses, with public case studies spanning SaaS, energy, real estate technology, design events and building products.

- **Founded:** 2019
- **Headquarters:** Miami, United States
- **Founders:** Mendel Cohen (Founder and CEO)
- **Products:** Go-to-market strategy, CRM optimization and RevOps, Paid media, Content marketing, AI agents
- **Notable:** A software client reported reaching 1,000 new users earlier than expected., A financial-education client reported revenue rising roughly 50% in the first month and 20% in the second during a sub-$10,000 engagement., The RentPace case study reports a goal of 40 booked meetings per month and a 35% meeting-to-customer conversion with the client's sales team.

## Products & services

- **Go-to-market strategy** — A five-step system covering ideal-customer definition, offer development, data mining, system centralization and multi-channel outreach.
- **CRM optimization and RevOps** — CRM audits, pipeline architecture, automated segmentation, enrichment, dashboards and sales workflows.
- **Paid media** — Full-funnel B2B advertising using matched audiences, CRM data, retargeting, educational creative and lead-to-opportunity tracking.
- **Content marketing** — Six-month content planning and production across webinars, eBooks, short-form video and LinkedIn posts.
- **AI agents** — Configured systems for lead scoring, CRM enrichment, content production, personalization, video generation and sales calls.
- **Event and partnership marketing** — Private B2B events, guest sourcing, outreach, event content and partner-led demand programs.
- **Creative, branding and web development** — Brand systems, campaign creative and websites, often delivered as part of a broader growth engagement.

## Achievements

- A software client reported reaching 1,000 new users earlier than expected.
- A financial-education client reported revenue rising roughly 50% in the first month and 20% in the second during a sub-$10,000 engagement.
- The RentPace case study reports a goal of 40 booked meetings per month and a 35% meeting-to-customer conversion with the client's sales team.
- SEOblog named Mendel Cohen among its featured Miami SEO experts in 2020.
- Clutch displays four 5.0-rated client reviews for the agency.

## Latest updates

- **2026-06** — CEO Mendel Cohen published an article arguing that proprietary or less-saturated contact data can improve outbound performance.
- **2026-05** — Cohen published articles on the short shelf-life of marketing playbooks and the movement of B2B budget toward dark social.
- **2026-02** — Cohen published a practical set of AI-powered RevOps workflow templates.
- **2025-11** — The Passive Energy case study described a new brand, CRM automation, account-based targeting and paid media built from the ground up.

## Links

- Website: https://krafteddigital.com
- LinkedIn: https://www.linkedin.com/company/krafted-digital

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Profile page: https://yespress.io/krafted-digital
Published by YesPress — https://yespress.io
Last updated: 2026-09-20