# KPS3

> KPS3 is an employee-owned, Reno-based integrated marketing agency that combines brand strategy, creative, public relations, growth marketing, media, and web development. Founded by Stephanie Kruse in 1991 and now led by president and CEO Rob Gaedtke, it serves government, tourism, healthcare, higher-education, nonprofit, and B2B technology organizations across the United States. Its most useful competitive claim is not that it can do everything, but that the people who make the campaign, buy the media, pitch the press, and build the website can work as one team.

- **Founded:** 1991
- **Headquarters:** Reno, United States
- **Founders:** Stephanie Kruse (Founder and Board Chair)
- **Products:** Brand strategy and creative, Public relations and communications, Growth marketing and paid media, Web and digital products, Travel and tourism marketing
- **Notable:** Ranked on the Inc. 5000 in 2021, 2022, and 2023; the 2023 ranking was No. 4,899., The Recurly program reported 12x total potential return on ad spend, 9x stage-two-plus return on ad spend, a 23% lower average cost per lead, and 35% more leads., A Recurly homepage copy test emphasizing product positioning produced 244.81% higher engagement over nine days and was adopted permanently.

## Products & services

- **Brand strategy and creative** — Research, positioning, identity systems, campaign concepts, content, design, video, and experiential activations.
- **Public relations and communications** — Media relations, crisis communications, influencer relations, community engagement, public education, and campaign planning.
- **Growth marketing and paid media** — Search and social advertising, SEO, conversion optimization, A/B testing, audience strategy, analytics, and performance reporting.
- **Web and digital products** — UX and UI, accessibility, website design and development, multilingual implementations, headless CMS work, and digital-presence strategy.
- **Travel and tourism marketing** — Destination strategy, search marketing, integrated campaigns, content, public relations, and visitor-conversion experiences.
- **B2B and portfolio-company marketing** — Positioning, demand generation, websites, and paid-media programs for SaaS companies and private-equity portfolio brands.

## Achievements

- Ranked on the Inc. 5000 in 2021, 2022, and 2023; the 2023 ranking was No. 4,899.
- The Recurly program reported 12x total potential return on ad spend, 9x stage-two-plus return on ad spend, a 23% lower average cost per lead, and 35% more leads.
- A Recurly homepage copy test emphasizing product positioning produced 244.81% higher engagement over nine days and was adopted permanently.
- The Washoe County COVID-19 campaign generated 43,047,166 impressions over eight months, including 21.6 million digital impressions and almost 10 million traditional-media impressions.
- Discover Kalamazoo work reported a 50% increase in key website engagements, twice the web visits from drive markets, a 150% higher click-through rate, and a 40% lower cost per click.
- KPS3 and the National Council of Juvenile and Family Court Judges received a 2019 PRSA Silver Anvil.
- Founder Stephanie Kruse grew the company from a one-person shop into a multi-million-dollar firm with more than 50 employees.
- President and CEO Rob Gaedtke received a 2022 Vistage Leadership Award.

## Latest updates

- **2026-02** — Published a measurement-focused critique of conventional PR metrics, arguing for business-relevant evaluation.
- **2026-01** — Published guidance linking PR authority and earned-media signals with visibility in AI-assisted search.
- **2025-12** — Published an essay framing organizations' central AI challenge as cultural and imaginative rather than purely technical.
- **2025-03** — Published an opinionated guide to generative-engine optimization and its place in digital marketing.
- **2024-05** — Promoted Julia Jones to partner, expanding the employee ownership group.

## Links

- Website: https://kps3.com
- LinkedIn: https://www.linkedin.com/company/kps3/
- Twitter/X: https://twitter.com/KPS3
- Instagram: https://instagram.com/KPS3marketing
- Facebook: https://www.facebook.com/KPS3Marketing
- TikTok: https://www.tiktok.com/@kps3marketing

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Profile page: https://yespress.io/kps3
Published by YesPress — https://yespress.io
Last updated: 2026-09-24