# Kostyantyn Rozenshtraus-Makarov

> Kostyantyn Rozenshtraus-Makarov is the Ukrainian co-founder and CEO of SendPulse, a marketing and sales platform launched in 2015 with Yevgen Medvednikov. A former programmer and ePochta chief executive, he has described building the business from Chernihiv, an unsuccessful early US sales operation, expansion in Latin America and a product strategy extending into chatbots, CRM and online courses.

- **Role:** CEO and co-founder at SendPulse
- **Organizations:** SendPulse, ePochta, Snov.io
- **From:** Chernihiv, Ukraine
- **Nationality:** Ukrainian
- **Education:** Chernihiv State Technological University
- **Known for:** Co-founded SendPulse in 2015 after progressing from programmer to CEO and co-owner at ePochta., Helped build SendPulse into a platform with international operations and more than three million registered users reported in July 2025., Developed a multi-product strategy spanning messaging, CRM, websites and course creation.

## Career timeline

- **While a student** — Accepted a programming job at ePochta after offering to work for $5 an hour against an advertised $10 rate.
- **2006** — Opened an ePochta office in Chernihiv with Yevgen Medvednikov; subsequently became chief executive and a co-owner.
- **2015** — Left the ePochta CEO position and co-founded SendPulse; the platform dates its first customer to February.
- **2016** — Joined Starta Accelerator in New York; an early US sales experiment subsequently proved unsuccessful.
- **2017** — SendPulse reached payback in autumn, according to his 2019 account; launched Automation 360 in November.
- **2019** — Reported more than one million registered SendPulse users and offices in Brazil, Mexico and Turkey.
- **2022** — Outlined employee relocation preparations before the full-scale invasion and announced service credits for Ukrainian businesses; SendPulse launched its course platform in July.
- **2023** — Explained a six-team development organization; SendPulse announced integration of 13Chats in November.
- **2025** — Announced support for the Vidvazhna women’s accelerator and discussed adapting customer acquisition to AI-mediated search.
- **2026** — In a January retrospective, emphasized Latin America and the use of AI in his own decision-making.

## Achievements

- Co-founded SendPulse in 2015 after progressing from programmer to CEO and co-owner at ePochta.
- Helped build SendPulse into a platform with international operations and more than three million registered users reported in July 2025.
- Developed a multi-product strategy spanning messaging, CRM, websites and course creation.
- Reported successful Latin American expansion after an unsuccessful early US cold-sales operation.

## Latest updates

- **2026-03** — SendPulse’s 2025 retrospective identified him as CEO and reported 350,000 additional users, 228 staff and 2026 product plans centered on performance, integrations, analytics and AI.
- **2026-01** — In a retrospective published January 6, he identified Brazil, Mexico and Colombia as areas of focus, said Brazil was second by new users, and described using AI to improve his decision-making.
- **2025-09** — Discussed declining Google traffic, growing AI-tool referrals and the need to diversify acquisition and improve onboarding and retention.

## Links

- Website: http://www.kmakarov.com/
- LinkedIn: https://www.linkedin.com/in/makarovkv/
- Facebook: https://www.facebook.com/makarovkv

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Profile page: https://yespress.io/kostyantyn-rozenshtraus-makarov
Published by YesPress — https://yespress.io
Last updated: 2026-10-20