# Kosas

> Kosas is a Los Angeles clean-beauty company that builds makeup around skincare, selling color cosmetics formulated with active ingredients like peptides, caffeine and hyaluronic acid. Founded in 2015 by Sheena Zadeh with four lipsticks and roughly $70,000 of her own money, the brand now runs about 200 products through its own site, Sephora and roughly 220 retailers worldwide, and reached an estimated $150 million in annual sales by its tenth anniversary.

- **Founded:** 2015
- **Headquarters:** Los Angeles, United States
- **Founders:** Sheena Zadeh-Daly (Founder & CEO)
- **Team size:** ~300 employees
- **Products:** Revealer Concealer, Wet Lip Oil Gloss, Cloud Blush (Blush is Life), DreamBeam Comfy Smooth Sunscreen SPF 40, Weightless Lip Color / original lipsticks
- **Notable:** Grew from four bootstrapped lipsticks (2015) to an estimated $150M in annual sales by 2025, Reached roughly 200 products sold across about 220 retailers in ~33 countries, Built an in-house formulation lab funded by its first institutional raise

## Products & services

- **Revealer Concealer** — A creamy, medium-coverage concealer formulated with caffeine to brighten, arnica and panthenol to soothe, and hyaluronic acid and peptides to hydrate - the brand's viral bestseller.
- **Wet Lip Oil Gloss** — A high-shine, vegan plumping lip oil with hyaluronic acid, peptides, avocado oil, konjac root and shea butter at active levels.
- **Cloud Blush (Blush is Life)** — A talc-free blush infused with hyaluronic acid and squalane, with marbled dual-tone shades for dimension.
- **DreamBeam Comfy Smooth Sunscreen SPF 40** — A mineral-leaning daily facial sunscreen designed to wear comfortably under makeup.
- **Weightless Lip Color / original lipsticks** — The brand's founding product - neutral and pink lip shades meant to enhance natural lip tone.
- **Tinted Face Oil & pigmented face oils** — Skincare-forward complexion products that blur and hydrate while adding sheer coverage.
- **Cloud Set Setting Powder** — A smoothing, blurring setting powder built to avoid a dry, cakey finish.

## Achievements

- Grew from four bootstrapped lipsticks (2015) to an estimated $150M in annual sales by 2025
- Reached roughly 200 products sold across about 220 retailers in ~33 countries
- Built an in-house formulation lab funded by its first institutional raise
- Achieved multiple years of profitability in a category known for cash burn
- Revealer Concealer became a viral, sell-out bestseller featured by Hailey Bieber and Kim Kardashian
- Raised a $12M Series B in April 2022 led by Stripes with Erewhon and Califia Farms

## Latest updates

- **2025-10** — Kosas marked its 10th anniversary, with founder Sheena Zadeh reflecting on lessons learned and the next decade.
- **2025-09** — Forbes profiled the brand, estimating ~$150M in annual sales and ~200 products in ~33 countries.
- **2022-04** — Closed a $12M Series B led by Stripes with participation from Erewhon, Califia Farms and existing investors.

## Links

- Website: https://kosas.com
- LinkedIn: http://www.linkedin.com/company/kosas-cosmetics
- Twitter/X: https://twitter.com/kosascosmetics
- Instagram: https://www.instagram.com/kosas/
- Facebook: https://www.facebook.com/kosascosmetics/
- TikTok: https://www.tiktok.com/@kosas

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Profile page: https://yespress.io/kosas
Published by YesPress — https://yespress.io
Last updated: 2026-08-12