# Komodo

> Komodo is a London-founded global social agency that combines creator campaigns, social media management, content production, events, performance marketing and talent management. Its clearest expression is The Journey, a participatory travel format that sent six creators through Singapore while viewers influenced the action in real time, producing 52 million-plus impressions and turning a destination brief into entertainment.

- **Founded:** 2017
- **Headquarters:** London, United Kingdom
- **Founders:** Andy Ryan (Co-founder), Nick Seymour (Co-founder), Freddie Strange (Co-founder), Joe Ellyatt (Co-founder)
- **Team size:** 70+ stated on Komodo's website; LinkedIn lists 51-200
- **Products:** The Journey, Influencer marketing, Social media management, Content production, Events and activations
- **Notable:** The Journey Singapore recorded 52M+ impressions, 3.9M+ engagements, 4.2M+ TikTok LIVE impressions, 79 feed posts and a reported $22.5M in earned media value., Singapore Tourism Board described The Journey Singapore as the world's first gamified TikTok travel miniseries in its 2024-2025 annual report., Meet Me in Malta reported 21.5M impressions, 348K likes, 18% average engagement, $4.60 CPM and $0.20 CPE.

## Products & services

- **The Journey** — A gamified, creator-led travel marketing format in which audiences influence challenges and follow the story across TikTok and Instagram.
- **Influencer marketing** — Creator selection, due diligence, campaign design, contracting, production and measurement across markets.
- **Social media management** — Strategy, copy, content creation, publishing and amplification for brand channels.
- **Content production** — Social video, stills, television advertising, reels, billboards and cross-channel asset libraries.
- **Events and activations** — Physical brand experiences designed to produce both in-person engagement and social content.
- **Performance marketing** — Measurable paid strategies across Google, Meta and TikTok.
- **Talent management** — Creator scouting, career support, brand partnerships, licensing, negotiation and reputation management.
- **Socialyze** — The agency's influencer partnership management and measurement technology investment.

## Achievements

- The Journey Singapore recorded 52M+ impressions, 3.9M+ engagements, 4.2M+ TikTok LIVE impressions, 79 feed posts and a reported $22.5M in earned media value.
- Singapore Tourism Board described The Journey Singapore as the world's first gamified TikTok travel miniseries in its 2024-2025 annual report.
- Meet Me in Malta reported 21.5M impressions, 348K likes, 18% average engagement, $4.60 CPM and $0.20 CPE.
- A Garnier Soho pop-up drew 1,500+ attendees, involved 185 influencers, generated 500+ social posts and reached 9.9M people.
- A Michael Kors 007 capsule activation reported 68.8M impressions, 61.4M engagements, 255 content pieces and 13.9M reach.
- Komodo reports 500+ influencer campaigns, 350+ events and activations, $145M+ tracked sales and 10B+ campaign impressions across its portfolio.
- The Journey Singapore became a finalist in the Australian Marketing Institute's 2025 Marketing Excellence Awards social media category.

## Latest updates

- **2026-06** — Production partner We Do Creative published a retrospective on The Journey Singapore, documenting six creators, 24 locations, seven days and 50M+ global reach.
- **2025-06** — Komodo and Visit Malta launched Meet Me in Malta: The Social Bucket List, extending its gamified creator-travel approach.
- **2025-03** — Komodo published Freddie Strange's account of its influencer strategy, including its investment in Socialyze and emphasis on longer-running creator relationships.
- **2025-02** — The Journey Singapore ran with six Australian and New Zealand creators across a seven-day challenge format.
- **2025-01** — Skift reported Komodo's plan to develop The Journey from a Singapore campaign into a travel marketing platform with potential booking capabilities.

## Links

- Website: https://wearekomodo.com/
- LinkedIn: https://www.linkedin.com/company/wearekomodo/
- YouTube: https://www.youtube.com/@wearekomodo5215
- Instagram: https://www.instagram.com/wearekomodo/
- Facebook: https://www.facebook.com/wearekomodo
- TikTok: https://www.tiktok.com/@wearekomodo

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Profile page: https://yespress.io/komodo
Published by YesPress — https://yespress.io
Last updated: 2026-09-19