# Kogan.com

> Kogan.com is an ASX-listed Australian online retail and services group built around value: owned-label products and third-party goods bring shoppers in, while a marketplace, the Kogan FIRST subscription and partner-operated services turn the same digital relationship into recurring revenue. From a Melbourne garage selling televisions in 2006, the group has expanded across Australia and New Zealand through Kogan.com, Mighty Ape, Dick Smith, Matt Blatt, Brosa and a portfolio spanning mobile, internet, energy, insurance, credit cards and travel.

- **Founded:** 2006
- **Headquarters:** Melbourne, Australia
- **Founders:** Ruslan Kogan (Founder and CEO), David Shafer (Co-founder, CFO and COO)
- **Team size:** Approximately 350 employees; LinkedIn lists 201-500
- **Products:** Kogan Retail, Kogan Marketplace, Kogan FIRST, Kogan Mobile, Kogan Travel
- **Notable:** Founded in a Melbourne garage in 2006 and listed on the ASX in July 2016., Reported more than A$10 billion in cumulative sales by its 20th anniversary in 2026., Reported 3.5 million group active customers and A$930.9 million in gross sales for FY2025.

## Products & services

- **Kogan Retail** — First-party online retail of exclusive Kogan brands and selected third-party brands across electronics, appliances, home, lifestyle and other categories.
- **Kogan Marketplace** — A curated third-party seller marketplace offering millions of products without requiring Kogan to own the inventory.
- **Kogan FIRST** — Paid loyalty membership with shipping benefits, member prices, rewards, Qantas Points, priority support and giveaways.
- **Kogan Mobile** — Prepaid mobile plans marketed by Kogan and operated with a telecommunications network partner.
- **Kogan Travel** — Hotel, resort and holiday package offers, relaunched with TRAVLR after a pandemic pause.
- **Kogan Insurance** — Partner-underwritten home, contents, landlord, car and travel insurance sold under the Kogan brand.
- **Kogan Internet** — Fixed-line NBN plans delivered through a TPG partnership.
- **Kogan Energy** — Electricity and gas offers delivered through a Shell Energy partnership.
- **Kogan Money Credit Card** — A NAB-partnered credit card with Kogan reward points and no annual fee.
- **Portfolio brands** — Digital retail brands including Dick Smith, Matt Blatt, Brosa and New Zealand-based Mighty Ape.

## Achievements

- Founded in a Melbourne garage in 2006 and listed on the ASX in July 2016.
- Reported more than A$10 billion in cumulative sales by its 20th anniversary in 2026.
- Reported 3.5 million group active customers and A$930.9 million in gross sales for FY2025.
- Generated A$51.3 million of Kogan FIRST subscription revenue in FY2025, with members contributing close to half of group gross sales.
- Expanded Kogan Marketplace revenue 34.2% to A$29.4 million in FY2025.
- Built a multi-brand portfolio including Dick Smith, Matt Blatt, Brosa and Mighty Ape.
- Maintained A$42.1 million cash and no debt at 30 June 2025; cash reached A$71.8 million with no external debt at 31 December 2025.

## Latest updates

- **2026-05** — For the ten months through April 2026, Kogan.com reported gross sales growth of 18.2%, revenue growth of 18.1% and adjusted EBITDA growth of 32.0% versus the prior corresponding period.
- **2026-05** — The engineering team announced that candidates may use AI tools during coding interviews, aligning the interview with day-to-day work.
- **2026-03** — Kogan.com marked 20 years since launch, reporting more than A$10 billion in cumulative sales.
- **2026-02** — The group reported first-half FY2026 gross sales of A$572.4 million, revenue of A$287.6 million and A$24.4 million adjusted EBITDA; Kogan.com growth offset a Mighty Ape reset.
- **2025-09** — The FY2025 annual report recorded A$488.1 million revenue, A$930.9 million gross sales and a A$46.3 million non-cash Mighty Ape goodwill impairment.

## Links

- Website: https://www.kogan.com/au/
- LinkedIn: https://www.linkedin.com/company/kogan
- Twitter/X: https://twitter.com/kogan
- YouTube: https://www.youtube.com/watch?v=wCEXIqaQWsI
- Instagram: https://www.instagram.com/kogandotcom/
- Facebook: https://www.facebook.com/kogan/

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Profile page: https://yespress.io/kogan-com
Published by YesPress — https://yespress.io
Last updated: 2026-08-14