# Koddi

> Koddi provides enterprise software and services for commerce media: helping retailers and marketplaces operate advertising networks, and helping brands, hotels, and franchisees manage advertising investments. Its portfolio combines ad serving, programmatic access, campaign automation, and measurement with implementation and account support.

- **Founded:** 2013
- **Headquarters:** Fort Worth, United States
- **Founders:** George Popstefanov (CEO and Founder), Nicholas Ward (President and Co-Founder)
- **Products:** Koddi Ads, Koddi Demand, Koddi Enterprise, Koddi SSP, Program management and professional services
- **Notable:** Reported customer transaction value of $40 billion, distinct from Koddi corporate revenue., 2017 Fort Worth Magazine recognition as the top small company in its Best Companies to Work For feature., Acquired the former HookLogic travel business from Criteo in December 2017.

## Products & services

- **Koddi Ads** — Modular enterprise ad serving, self-service tools, reporting, and optimization for commerce media operators.
- **Koddi Demand** — Local and franchise advertising management, automation, cooperative budgets, and analytics.
- **Koddi Enterprise** — Large-brand campaign management across metasearch, paid search, social, and sponsored listings, with customized bidding and account support.
- **Koddi SSP** — Connects commerce media inventory to programmatic buyers and their existing buying platforms.
- **Program management and professional services** — Network strategy, advertiser sales support, technical account management, and custom engineering.

## Achievements

- Reported customer transaction value of $40 billion, distinct from Koddi corporate revenue.
- 2017 Fort Worth Magazine recognition as the top small company in its Best Companies to Work For feature.
- Acquired the former HookLogic travel business from Criteo in December 2017.
- Company reports a 2024 net promoter score of 77.

## Latest updates

- **2026-05** — Universal Ads partnership adds TV buying; Wolt Ads collaboration expands programmatic access in Germany.
- **2026-06** — Search Ads 360 integration announced; agentic commerce study covers 750 consumers and 150 senior industry leaders.
- **2026-07** — GIPHY and LiveRamp collaboration announced.
- **2026-09** — Sabre Sponsored Listings becomes available through Koddi Demand on September 22; Teads partnership announced September 29.

## Links

- Website: https://koddi.com/
- LinkedIn: https://www.linkedin.com/company/koddi
- Twitter/X: https://twitter.com/koddiyak
- Instagram: https://www.instagram.com/koddiyak/
- Facebook: https://www.facebook.com/pages/Koddi/113678275497619

---

Profile page: https://yespress.io/koddi
Published by YesPress — https://yespress.io
Last updated: 2026-10-02