# Kobie

> Kobie supplies enterprise loyalty software, consulting and managed services. Its Alchemy Loyalty Cloud connects customer data, program rules, personalization and rewards, while its specialists handle program design, financial modeling, operational readiness and measurement for brands in retail, financial services, travel and other industries.

- **Founded:** 1990
- **Headquarters:** Saint Petersburg, United States
- **Founders:** Jared Hechtkopf (Co-founder), Bonnie Hechtkopf (Co-founder and Chair)
- **Products:** Kobie Alchemy Loyalty Cloud, Loyalty Data Engine, Loyalty Management, Personalization Hub, Rewards Hub
- **Notable:** Named a Leader and Customer Favorite in The Forrester Wave: Loyalty Platforms, Q4 2025, according to its December 2025 announcement., Named the only Leader in The Forrester Wave: Loyalty Services, Q2 2024, according to its announcement., Inc. lists ten Inc. 5000 appearances between 2010 and 2020.

## Products & services

- **Kobie Alchemy Loyalty Cloud** — Composable enterprise loyalty platform covering customer data, program management, personalization and rewards.
- **Loyalty Data Engine** — Unifies transactional, behavioral, emotional and voluntarily shared data in Panoramic Customer Profiles.
- **Loyalty Management** — Program rules, offers, dashboards, forecasting, fraud management and customer-care support.
- **Personalization Hub** — KLICs contextual triggers, next-best-offer optimization, gamification, campaigns and journey orchestration.
- **Rewards Hub** — Reward catalogs, storefronts, benefits optimization and fulfillment.
- **Zero-Party Data Hub** — Preference centers, game mechanics and service interactions capture data customers willingly share.
- **Bonnie** — Platform-native LLM assistant for guided configuration, liability forecasting and campaign optimization; profiled publicly in March 2026.
- **Emotional Loyalty Scoring** — Proprietary methodology using emotional motivation to inform benefits, targeting and program design; publicly described by August 2018.
- **Kobie Loyalty Services** — Strategy, financial modeling, creative and experience delivery, operational management, analytics and AI enablement.

## Achievements

- Named a Leader and Customer Favorite in The Forrester Wave: Loyalty Platforms, Q4 2025, according to its December 2025 announcement.
- Named the only Leader in The Forrester Wave: Loyalty Services, Q2 2024, according to its announcement.
- Inc. lists ten Inc. 5000 appearances between 2010 and 2020.
- Announced its fourth consecutive National Top Workplace award in April 2026.
- CO-OP case study reports a 50% improvement in time to launch new credit-union programs.

## Latest updates

- **2026-07** — Announced Bengaluru tech hub; India team approximately 50 professionals, with hiring across engineering, data science and AI roles.
- **2026-04** — Announced fourth consecutive National Top Workplace recognition.
- **2026-03** — Published profile of Bonnie, the AI loyalty assistant named after co-founder Bonnie Hechtkopf.
- **2025-12** — Announced Leader and Customer Favorite designations in Forrester’s Q4 2025 loyalty-platform evaluation.

## Links

- Website: https://kobie.com/
- LinkedIn: https://www.linkedin.com/company/kobie
- Twitter/X: https://twitter.com/kobie_marketing
- Instagram: https://www.instagram.com/kobie_marketing/
- Facebook: https://www.facebook.com/KobieMarketing/

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Profile page: https://yespress.io/kobie
Published by YesPress — https://yespress.io
Last updated: 2026-10-02