# Knut Eliassen

> Knut Eliassen is a Norwegian-American snowboarder turned marketing executive who serves as Chief Marketing Officer at Nitro Snowboards. Born in Minneapolis to a Norwegian father and a Minnesotan mother, he won a USASA national boardercross title at 15, moved to Norway at 16, and rode professionally for Nitro while completing a business degree at Handelshoyskolen BI. He joined Nitro in 2005 as a rider and rep, became the brand's global team manager, and worked his way up through sports marketing, marketing director, and VP of global marketing roles before being named CMO in 2025. Based in Salt Lake City, he oversees brand, media, social, video, and team departments for Nitro and L1 Outerwear, has produced and appeared in snowboard films including Hyped!, Boom, The Bad Seeds, and the documentary 28 Winters, and hosts Nitro's ten-part Learn To Snowboard tutorial series. His stated goal is simple: get more people onto snowboards.

- **Role:** Chief Marketing Officer at Nitro Snowboards
- **Organizations:** Nitro Snowboards, L1 Outerwear, Norwegian Junior National Snowboard Team
- **From:** Minneapolis, Minnesota, United States
- **Nationality:** Norwegian-American
- **Education:** BS, Business and Project Management, Handelshoyskolen BI (BI Norwegian Business School)
- **Known for:** USASA National Champion in boardercross in the 15-year-old age group, Member of Norway's Junior National Snowboard Team, Professional snowboarder for Nitro Snowboards from 2005 to 2012

## Career timeline

- **~1995** — Starts snowboarding in Minnesota, building his own jumps because the home mountain has no terrain park
- **late 1990s** — Competes in the USASA series in slopestyle and boardercross
- **teens** — Wins USASA National Champion title in boardercross in the 15-year-old age group
- **teens** — Family moves to Norway; he moves in with snowboarders JP and Stian Solberg and commits to the sport
- **2005** — Joins Nitro Snowboards as a representative and professional snowboarder
- **2005-2010** — Studies business and project management at Handelshoyskolen BI while riding professionally
- **2012** — Transitions from Nitro team rider to Nitro team manager; relocates from Norway to Salt Lake City
- **2012** — Manages the Nitro team movie Hyped!, appearing in its closing shot
- **2015** — Credited on the snowboard film The Bad Seeds
- **2016** — Credited on Boom: The Nitro Movie
- **2017** — Featured in 28 Winters: A Nitro Snowboard Story, the brand's first full-length documentary, produced with Pablo Films and Red Bull Media House
- **2010s-2020s** — Rises through North American and global sports marketing roles to VP of Global Marketing for Nitro and L1 Outerwear
- **2023-11** — Appears on The Bomb Hole podcast, Episode 176
- **2023-2025** — Serves as Marketing Director at Nitro Snowboards
- **2025-03** — Named Chief Marketing Officer of Nitro Snowboards

## Achievements

- USASA National Champion in boardercross in the 15-year-old age group
- Member of Norway's Junior National Snowboard Team
- Professional snowboarder for Nitro Snowboards from 2005 to 2012
- Built and managed Nitro's global rider roster as team manager, including riders such as Eero Ettala, Bryan Fox, Austin Smith, Torgeir Bergrem, Marcus Kleveland, Sam Taxwood and Griffin Siebert
- Producer and on-camera presence across Nitro film projects including Hyped!, Boom: The Nitro Movie, The Bad Seeds and 28 Winters
- Created and hosts Nitro's ten-episode Learn To Snowboard tutorial series
- Rose from team rider to Chief Marketing Officer within the same company over roughly two decades
- Oversees global brand, media, social media, video and team departments for Nitro Snowboards and L1 Outerwear

## Latest updates

- **2025-03** — Appointed Chief Marketing Officer at Nitro Snowboards after serving as Marketing Director
- **2024-01** — Represented Nitro at the WinterPro trade event in La Rosiere, France
- **2023-11** — Featured for roughly three hours on The Bomb Hole podcast, Episode 176, covering his path from rider to team manager to marketing lead

## Links

- Website: https://nitrosnowboards.com
- LinkedIn: https://www.linkedin.com/in/knut-eliassen/
- Twitter/X: https://x.com/knuteliassen
- YouTube: https://www.youtube.com/watch?v=L4US8FJn2c8
- Instagram: https://www.instagram.com/knut_eliassen/
- Facebook: https://facebook.com/nitrosnbrds

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Profile page: https://yespress.io/knut-eliassen
Published by YesPress — https://yespress.io
Last updated: 2026-07-27