# KnowledgeOwl

> KnowledgeOwl is a bootstrapped SaaS company that makes knowledge base software, letting teams build searchable help centers and internal documentation without wrestling with tools like Confluence, SharePoint, or scattered docs. Spun out of the survey company SurveyGizmo (now Alchemer) where it began as an internal project called HelpGizmo, it was purchased by Marybeth Alexander and her co-founder Pete in 2015 and has grown into a profitable, customer-funded business with a small remote team, a 90+ NPS, and B Corp certification. It serves thousands of authors and companies including Userlane, AdvancedMD, and Monetate.

- **Founded:** 2015
- **Headquarters:** Bay St. Louis, Mississippi, USA (remote team; roots in Boulder, Colorado)
- **Founders:** Marybeth Alexander (Co-founder & CEO (Chief Executive Owl)), Pete (Co-founder & Lead Developer (Chief Technical Owl))
- **Team size:** ~11 (small, fully remote team across the US and Canada)
- **Products:** KnowledgeOwl Knowledge Base, Owl Intelligence, Owl Analytics, Owl Academy, The Not-Boring Tech Writer
- **Notable:** Certified B Corporation (2023), Maintained a 90+ Net Promoter Score for five consecutive years, Rated 4.6/5 on G2 and recognized as a G2 award winner five years running

## Products & services

- **KnowledgeOwl Knowledge Base** — Flagship knowledge base software for building customer-facing help centers and internal documentation, with a WYSIWYG editor, themes and layouts, tags and search, role-based reader and author permissions, ratings and feedback, and a full API and webhooks.
- **Owl Intelligence** — AI capabilities including an AI chatbot with semantic search that answers questions from a customer's own knowledge base content.
- **Owl Analytics** — Reporting and analytics that show how readers use the knowledge base, what they search for, and where content gaps exist.
- **Owl Academy** — Training, workshops and education for knowledge base authors and documentation teams.
- **The Not-Boring Tech Writer** — A podcast for technical writers and documentation professionals, produced by KnowledgeOwl.
- **KO for Good** — A charitable giving program channeling a share of company resources to community causes, part of KnowledgeOwl's B Corp commitments.

## Achievements

- Certified B Corporation (2023)
- Maintained a 90+ Net Promoter Score for five consecutive years
- Rated 4.6/5 on G2 and recognized as a G2 award winner five years running
- Won the Capterra Reviews Madness competition in 2016, beating 63 competitors
- Grew from a shelved internal project to a profitable, bootstrapped business over 10 years
- Reached a decade in business in 2025 without outside investment

## Latest updates

- **2025-11** — KnowledgeOwl marked 10 years of customer-driven innovation, highlighting AI features (Owl Intelligence), Owl Analytics, Owl Academy, and its KO for Good giving program.
- **2024** — Launched Owl Intelligence AI chatbot with semantic search, plus Owl Analytics and Owl Academy.
- **2023** — Became a Certified B Corporation.

## Links

- Website: https://knowledgeowl.com
- LinkedIn: https://www.linkedin.com/company/knowledgeowl
- Twitter/X: https://twitter.com/knowledge_owl
- Instagram: https://www.instagram.com/knowledgeowl/

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Profile page: https://yespress.io/knowledgeowl
Published by YesPress — https://yespress.io
Last updated: 2026-08-06