# Knotch

> Knotch is an independent content intelligence and optimization platform that helps enterprise marketers measure, prove and improve the performance of their content. Founded in New York in 2012, it grew from a consumer opinion app into a Fortune 500 martech vendor, and in 2025 rebuilt itself around AI agents - launching AgentC, an AI-staffed marketing service with outcomes-based pricing.

- **Founded:** 2012
- **Headquarters:** New York, New York, United States
- **Founders:** Anda Gansca (Co-Founder & CEO), Aron Tzimas (Co-Founder & Chief Product Officer), Stephanie Volftsun (Co-Founder & former CTO (now adviser))
- **Team size:** ~67 employees
- **Products:** Knotch One (Content Intelligence Platform), Content Sentiment & Diagnostics, Conversion & Customer Journey Tracking, AIQ - AI Content Optimization & Generation, AgentC
- **Notable:** Named to Inc. 30 Under 30 (2015) for co-founder Anda Gansca, Raised $20M Series B (2019) led by NEA, ~$48M total funding, Adopted by Fortune 500 brands across finance, auto, media and tech

## Products & services

- **Knotch One (Content Intelligence Platform)** — All-in-one platform to measure and optimize content using behavioral, audience, attitudinal feedback, engagement and conversion data.
- **Content Sentiment & Diagnostics** — Real-time audience sentiment and diagnostics that show how content is received and where it underperforms.
- **Conversion & Customer Journey Tracking** — Tracks how content moves audiences along the customer journey toward conversion.
- **AIQ - AI Content Optimization & Generation** — AI tooling for content optimization, generation and one-click improvements.
- **AgentC** — A managed service that operates like a boutique agency staffed by AI agents - gathering goals, creating content, analyzing data and fact-checking. Includes the Veritas fact-checking agent and a Future of Search tool.

## Achievements

- Named to Inc. 30 Under 30 (2015) for co-founder Anda Gansca
- Raised $20M Series B (2019) led by NEA, ~$48M total funding
- Adopted by Fortune 500 brands across finance, auto, media and tech
- Launched next-generation Content Intelligence Platform (2021)
- Rebuilt around AI agents with AgentC and outcomes-based pricing (2025)

## Latest updates

- **2025-02** — Debuted an AI agent tool for content improvement; received blunt feedback from enterprise marketers, with one bank calling it a 'toy.'
- **2025-06** — Launched AgentC, an AI-staffed boutique-agency service with agents like Veritas (fact-checking) and a Future of Search tool, plus outcomes-based pricing.

## Links

- Website: https://knotch.com
- LinkedIn: https://www.linkedin.com/company/knotch
- Twitter/X: https://twitter.com/knotchinc

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Profile page: https://yespress.io/knotch
Published by YesPress — https://yespress.io
Last updated: 2026-06-07