# Knoodle

> Knoodle is a privately held, women-owned Phoenix advertising and communications agency founded in 1999. Its in-house team combines research and brand strategy with creative, media buying, digital marketing, web development, public relations, social media, video production, and cause marketing. The company's defining proof point is Fulton Homes: its first client remains its largest more than 25 years later, a relationship that has produced hundreds of media executions, more than 250 cause campaigns, and over $4 million in claimed earned media value.

- **Founded:** 1999
- **Headquarters:** Phoenix, United States
- **Founders:** Rosaria Cain (Co-founder and CEO), Caleb Miller (Co-founder)
- **Products:** Brand Spark, Creative and brand strategy, Media planning and buying, Digital marketing and web development, Public relations
- **Notable:** Maintained Fulton Homes, the agency's first client from 1999, as its largest client for more than 25 years., For Fulton Homes, reports producing more than 200 television spots, 334 radio spots, 85 billboards, and more than 250 cause-marketing campaigns, alongside over $4 million in earned media value., Won a Gold award at the 2019 Phoenix ADDYs for an out-of-home guerrilla campaign for Homie.

## Products & services

- **Brand Spark** — A five-week brand strategy process designed to identify a brand's purpose, personality, differentiation, and cohesive positioning.
- **Creative and brand strategy** — Brand identity, campaign concepts, design, content creation, and traditional and digital creative production.
- **Media planning and buying** — Audience research, demographic targeting, planning, buying, and optimization across television, radio, print, outdoor, digital, search, social, and OTT streaming.
- **Digital marketing and web development** — Websites, landing-page testing, SEO, paid search, display advertising, email marketing, analytics, dashboards, and campaign optimization.
- **Public relations** — Media strategy, message mapping, training, outreach, press materials, events, issues management, and reputation support.
- **Social media** — Strategy, daily content, publishing, community engagement, paid social, influencer work, and reporting.
- **Video production** — Script-to-screen commercials, documentaries, social video, drone footage, animation, and event coverage.
- **Cause marketing** — Community-focused campaigns that connect paid media, public relations, events, and fundraising; Knoodle says it produces more than 30 such programs a year.

## Achievements

- Maintained Fulton Homes, the agency's first client from 1999, as its largest client for more than 25 years.
- For Fulton Homes, reports producing more than 200 television spots, 334 radio spots, 85 billboards, and more than 250 cause-marketing campaigns, alongside over $4 million in earned media value.
- Won a Gold award at the 2019 Phoenix ADDYs for an out-of-home guerrilla campaign for Homie.
- Named Best Advertising Agency: Large in Arizona Foothills Magazine's 2017 Best of Our Valley issue.
- For First Credit Union, reports that a media reallocation produced 60% more conversions, 94% more applications, and 141% more new memberships while sessions rose 4%.
- For First Credit Union's Mad City Money program, reports 1.2 million radio impressions, more than 1,200 teens and family members reached over three years, and sold-out registration in successive years.

## Latest updates

- **2026-09** — Knoodle continued publishing its Founders Hour interview series, featuring Arizona business leaders and founders.
- **2026-06** — Published a Fulton Homes case study on the Stuff the Bus school-supply drive, extending the agency's long-running cause-marketing work.
- **2026-05** — Published case studies covering First Credit Union's Queen Creek branch launch and Save the Family's Phoenix Scholar House media campaign.
- **2026-05** — Rosaria Cain reunited with co-founder Caleb Miller for a Founders Hour episode about Knoodle's origin, early mistakes, and first client.
- **2024-05** — Marked 25 years in business with a candid retrospective on the company's Image Quest origins, failed expansions and hiring lessons.

## Links

- Website: https://knoodle.com
- LinkedIn: https://www.linkedin.com/company/knoodleadvertising
- Twitter/X: https://twitter.com/knoodle
- YouTube: https://www.youtube.com/channel/UCdxTwrdEvOigWBrn43Ooosw
- Instagram: https://www.instagram.com/knoodleagency/
- Facebook: https://www.facebook.com/knoodleadvertising/

---

Profile page: https://yespress.io/knoodle
Published by YesPress — https://yespress.io
Last updated: 2026-09-21