# Knit

> Knit is an AI-native research agency and consumer insights platform that pairs dedicated researchers with AI to design studies, recruit respondents, analyze quantitative and qualitative feedback, and deliver presentation-ready reports for enterprise brands.

- **Founded:** 2021
- **Headquarters:** Austin, United States
- **Founders:** Aneesh Dhawan (Co-founder and CEO), Raahish Kalaria (Co-founder and CTO)
- **Products:** End-to-end research agency service, Survey Creation, Sample & Fielding, Quant + Qual Analysis, Report-Ready Insights
- **Notable:** Raised a $16.1M Series A in July 2025; the company reported $30M+ total funding., Reported 5X annual recurring revenue growth and 30+ enterprise brands onboarded in the year preceding September 2024., Timex case study reports two research phases completed in six weeks.

## Products & services

- **End-to-end research agency service** — Dedicated researchers guide methodology and business context while AI supports study execution, analysis and reporting.
- **Survey Creation** — AI drafts mixed-method questionnaires; researchers and clients collaborate before programming and launch.
- **Sample & Fielding** — Bring a customer audience or access 65M+ respondents through panel networks, with custom screening and quality review.
- **Quant + Qual Analysis** — Cohort analysis, statistical flags, transcripts, theme tagging and traceable findings across survey and video responses.
- **Report-Ready Insights** — Researcher-driven AI reporting with charts, qualitative feedback and exportable presentation decks; announced alongside the September 2024 funding.
- **Ask Knit** — Ask follow-up questions of study data and generate additional answers and slides.
- **AI Moderated Video Questions** — AI-supported follow-up questions add depth to qualitative video feedback within mixed-method studies.

## Achievements

- Raised a $16.1M Series A in July 2025; the company reported $30M+ total funding.
- Reported 5X annual recurring revenue growth and 30+ enterprise brands onboarded in the year preceding September 2024.
- Timex case study reports two research phases completed in six weeks.
- NASCAR case study reports 950 respondents and five days from design to report.

## Latest updates

- **2024-09** — Announced $9M funding and Report-Ready Insights.
- **2025-07** — Announced $16.1M Series A led by GFT Ventures and Sound Ventures.
- **2025-11** — Greenbook published Aneesh Dhawan’s commentary on AI efficiency, empathy and the strategic role of insights.
- **2026-06** — Updated its global privacy policy, which identifies Knit, Inc. as formerly Purpics, Inc.

## Links

- Website: https://goknit.com/
- LinkedIn: https://www.linkedin.com/company/goknit/
- Twitter/X: https://twitter.com/KnitOfficial_
- YouTube: https://youtube.com/watch?v=3EMD61LRjtY
- Facebook: https://facebook.com/GoKnitOfficial

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Profile page: https://yespress.io/knit
Published by YesPress — https://yespress.io
Last updated: 2026-10-04