# Klaviyo vs Braze

> Klaviyo, the Boston company that became the default email and SMS engine for Shopify brands, has expanded into mobile push and a broader B2C CRM, pushing it into the multi-channel messaging territory long owned by Braze. This story narrows the rivalry to the ecommerce vertical, where the two increasingly compete for the same direct-to-consumer brands rather than across the whole B2C landscape.

## Achievements

- Klaviyo grew to over 183,000 brands and roughly $1.23 billion in 2025 revenue.
- Klaviyo's founders retained a majority stake through IPO after years of bootstrapping.
- Braze reached about $593 million in fiscal 2025 revenue with 26% year-over-year growth.
- Braze built true cross-channel orchestration across email, SMS, push, and in-app messaging at enterprise scale.

## Latest updates

- **2025-09** — Klaviyo introduced its B2C CRM positioning, framing itself as a unified platform to replace fragmented legacy stacks.
- **2025-12** — Braze reported fiscal 2025 results with about $593 million in revenue and continued profitability.

## Links

- Website: https://www.klaviyo.com/
- LinkedIn: https://www.linkedin.com/company/klaviyo/
- Twitter/X: https://twitter.com/klaviyo
- GitHub: https://github.com/klaviyo
- YouTube: https://www.youtube.com/klaviyo
- Instagram: https://www.instagram.com/klaviyo/
- Facebook: https://www.facebook.com/klaviyo/

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Profile page: https://yespress.io/klaviyo-crashed-brazes-party-with-sms-and-push
Published by YesPress — https://yespress.io
Last updated: 2026-08-16