# KITS.COM (TSX: KITS)

> KITS is a Vancouver-based, vertically integrated eyewear retailer that sells contact lenses, prescription glasses, sunglasses, readers, and smart glasses online and through a small physical-store footprint. Its playbook began with the C$42.7 million acquisition of LD Vision's mature contact-lens platform, then added KITS-designed frames, an in-house Vancouver optical lab, autoship subscriptions, virtual fitting, insurance billing, and OpticianAI. The result is a recurring contact-lens engine feeding a faster-growing, higher-margin glasses business: KITS reported C$58.4 million of Q2 2026 revenue, 1.142 million two-year active customers, and 65.5% of revenue from repeat buyers.

- **Founded:** 2018
- **Headquarters:** Vancouver, Canada
- **Founders:** Roger Hardy (Co-Founder and CEO), Joseph Thompson (Co-Founder and COO), Sabrina Liak (Co-Founder and former CFO)
- **Team size:** Approximately 180 employees according to the supplied company data; LinkedIn publicly displayed 114 employees when checked, so the exact current headcount is not confirmed.
- **Products:** Contact lenses and Autoship, KITS prescription eyeglasses, Virtual Try-On and measurement tools, Retail showrooms and eye exams, KITS Daily contact lenses
- **Notable:** Acquired LD Vision in 2019 for approximately C$42.7 million, gaining an established contact-lens platform and fulfillment operation., Raised C$55 million in an upsized, oversubscribed TSX IPO in January 2021 at C$8.50 per share., Shipped its first 100,000 prescription eyeglasses by June 2021, within roughly a year of establishing its optical lab.

## Products & services

- **Contact lenses and Autoship** — A broad selection of third-party and KITS-branded daily, weekly, monthly, toric, multifocal, and color contact lenses, with recurring delivery through Autoship.
- **KITS prescription eyeglasses** — KITS-designed and designer frames with single-vision, progressive, transition, polarized, blue-light, and other prescription lens options made through its Vancouver lab.
- **Virtual Try-On and measurement tools** — Digital tools for previewing frames and helping customers estimate fit and pupillary distance before ordering online.
- **Retail showrooms and eye exams** — Physical showroom service in Vancouver and a Toronto flagship plan combining a cafe, frame try-on, pickup, same-day service for select prescriptions, and an onsite optometrist.
- **KITS Daily contact lenses** — Private-label daily silicone hydrogel and colored contact lenses designed to expand KITS' owned-brand product mix.
- **Pangolin smart glasses** — Prescription-ready connected eyewear; later generations added photo, video, dual cameras, and vision-assisted AI features.
- **OpticianAI** — A beta AI fitting and recommendation platform using face measurements, pupillary distance, prescription data, visual matching, voice interaction, and side-by-side virtual try-on.

## Achievements

- Acquired LD Vision in 2019 for approximately C$42.7 million, gaining an established contact-lens platform and fulfillment operation.
- Raised C$55 million in an upsized, oversubscribed TSX IPO in January 2021 at C$8.50 per share.
- Shipped its first 100,000 prescription eyeglasses by June 2021, within roughly a year of establishing its optical lab.
- Reached one million cumulative pairs of glasses delivered in Q4 2024.
- Surpassed one million two-year active customers in Q3 2025.
- Generated C$202.5 million of FY2025 revenue, up 27.1%, with C$11.7 million in adjusted EBITDA.
- Reported a fifteenth consecutive adjusted-EBITDA-positive quarter in Q2 2026.
- Ended Q2 2026 with C$27.4 million cash, no debt, and record quarterly operating cash flow of C$7.8 million.
- Named to The Globe and Mail's 2022 Women Lead Here list.

## Latest updates

- **2025-07** — Launched the beta of OpticianAI, trained on more than one million customer interactions to recommend fit, style, and lenses.
- **2025-09** — Surpassed one million two-year active customers; KITS said more than 60% of revenue regularly came from repeat customers.
- **2025-12** — Released Pangolin Gen-3 smart glasses with dual cameras and AI-assisted visual features after earlier versions sold out.
- **2026-01** — Announced an expanded Pangolin lineup and a planned KITS mobile app.
- **2026-03** — Reported FY2025 revenue of C$202.5 million and adjusted EBITDA of C$11.7 million.
- **2026-04** — Promoted Tai Silvey to President to oversee supply chain, customer experience, and commercial execution.
- **2026-08** — Reported Q2 revenue of C$58.4 million, 1.142 million active customers, 65.5% repeat revenue, and C$27.4 million cash with no debt.

## Links

- Website: https://www.kits.com
- LinkedIn: https://www.linkedin.com/company/kitseyecare
- Twitter/X: https://twitter.com/kitseyecare
- Instagram: https://www.instagram.com/kitseyecare/
- Facebook: https://www.facebook.com/kitseyecare/
- TikTok: https://www.tiktok.com/@kitseyecare

---

Profile page: https://yespress.io/kits-com-tsx-kits
Published by YesPress — https://yespress.io
Last updated: 2026-08-23