# Kissmetrics

> Kissmetrics sells person-based analytics software for teams that need to connect behavior, acquisition and retention to revenue. Founded by Hiten Shah and Neil Patel, it is best known for tracking customer journeys across sessions and for an unusually candid retrospective on its own 62-million-view marketing blog.

- **Founded:** 2008
- **Headquarters:** San Francisco, United States
- **Founders:** Hiten Shah (Co-founder), Neil Patel (Co-founder)
- **Products:** Kissmetrics analytics, Kissmetrics V2, Populations, Accelerator
- **Notable:** Its historical blog audit reports about 62 million pageviews, 157,404 signups and $14.8 million in first-touch attributed revenue for the measured period., Its historical blog audit found that 45 posts generated half of first-touch attributed revenue., The company says it has served more than 10,000 businesses since 2008.

## Products & services

- **Kissmetrics analytics** — Person-level event tracking, funnels, cohorts, paths, revenue reports and customer profiles.
- **Kissmetrics V2** — A rebuilt analytics experience that captures events, infers event roles, drafts dashboards and accepts plain-English questions.
- **Populations** — Behavioral segments that teams can compare, filter and export for campaigns or CRM use.
- **Accelerator** — A hands-on analytics setup service with a small deposit and an outcome-based success fee.

## Achievements

- Its historical blog audit reports about 62 million pageviews, 157,404 signups and $14.8 million in first-touch attributed revenue for the measured period.
- Its historical blog audit found that 45 posts generated half of first-touch attributed revenue.
- The company says it has served more than 10,000 businesses since 2008.

## Latest updates

- **2026-08** — Published a retrospective that joins historical blog posts to first-touch customer revenue.
- **2026-08** — Outlined Kissmetrics V2, a rebuilt product focused on automatic tracking setup and plain-English analysis.
- **2026-06** — Described work on faster reporting, reliability and V2 early access.
- **2025-04** — Announced the acquisition of Sandstorm Analytics assets for a gaming analytics division.

## Links

- Website: https://kissmetrics.io
- LinkedIn: https://www.linkedin.com/company/kissmetrics
- Twitter/X: https://x.com/Kissmetrics
- YouTube: https://www.youtube.com/@kissmetrics
- Facebook: https://www.facebook.com/Kissmetrics

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Profile page: https://yespress.io/kissmetrics
Published by YesPress — https://yespress.io
Last updated: 2026-09-30