# Kirk Keel

> Kirk Keel is the CEO and co-founder of Stantt, a New York menswear company that uses body-scan data and a patented sizing system to match customers to made-to-order clothing. A mechanical engineer turned brand marketer, Keel helped take Stantt from a failed first crowdfunding attempt and a DTC thesis to a wholesale network spanning hundreds of stores, while also co-founding CPG Camp.

- **Role:** CEO and Co-Founder at Stantt
- **Organizations:** Stantt, CPG Camp, Johnson & Johnson, Lockheed Martin, General Electric, TRUE Mentors
- **Education:** BSME, Mechanical Engineering, Penn State University, MBA, Georgetown University McDonough School of Business, UNSW
- **Known for:** Co-created Stantt's DataFit sizing approach using nearly 200,000 measurements and millions of data points from 3-D body scans., Helped relaunch a failed crowdfunding effort into a $120,195 Kickstarter campaign, more than eight times its target., Expanded Stantt from a DTC launch into a wholesale network that exceeded 300 doors by 2019 and was later described by Keel as more than 600 retail partners.

## Career timeline

- **2002-2006** — Held operations, quality and subcontract-management roles at Lockheed Martin Aeronautics after earlier experience that included General Electric.
- **2008-2013** — Worked in brand management at Johnson & Johnson across Monistat, K-Y, Bengay, Band-Aid topical products, Neosporin and Polysporin.
- **2013** — Co-founded Stantt with Matt Hornbuckle and left Johnson & Johnson to work on the company full time.
- **2013** — Co-founded CPG Camp, a brand-management training organization.
- **2014** — After an unsuccessful first crowdfunding attempt, Stantt's relaunched Kickstarter raised $120,195, more than eight times its goal.
- **2017** — Stantt's shift toward specialty-store partnerships was documented as the wholesale business expanded.
- **2019** — Stantt received MR Magazine's Best Emerging Brand Award and was carried in more than 300 retail doors.
- **2024** — Moved from Co-Founder and Co-CEO to CEO and Co-Founder at Stantt.
- **2025** — Reflected publicly on Stantt's tenth anniversary and credited more than 600 retail partners.
- **2026** — Stantt acquired made-to-order knitwear brand Vastrm as a step toward a multi-brand apparel platform.

## Achievements

- Co-created Stantt's DataFit sizing approach using nearly 200,000 measurements and millions of data points from 3-D body scans.
- Helped relaunch a failed crowdfunding effort into a $120,195 Kickstarter campaign, more than eight times its target.
- Expanded Stantt from a DTC launch into a wholesale network that exceeded 300 doors by 2019 and was later described by Keel as more than 600 retail partners.
- Led Stantt as it broadened from shirts into trousers, suits, sport coats and other menswear categories.
- Co-founded CPG Camp, which reports training participants from more than 250 organizations across 30 countries.
- Stantt received MR Magazine's 2019 Best Emerging Brand Award.

## Latest updates

- **2026-07** — Stantt acquired Vastrm, adding premium made-to-order knitwear and beginning a stated move toward a multi-brand platform.
- **2026-04** — Keel discussed Stantt's inventory-light model, wholesale growth, DTC lessons and expansion into tailored clothing on the In The Money podcast.
- **2025-02** — Keel marked a decade of Stantt operations, credited more than 600 retail partners and recalled an early garment-factory rejection of the concept.

## Links

- Website: https://stantt.com
- LinkedIn: https://www.linkedin.com/in/kirk-keel-607bb427
- Twitter/X: https://twitter.com/StanttBrand
- YouTube: https://www.youtube.com/watch?v=M8A9dKMWgDo
- Facebook: https://facebook.com/StanttBrand

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Profile page: https://yespress.io/kirk-keel
Published by YesPress — https://yespress.io
Last updated: 2026-08-27