# Kirill Lazarev

> Kirill Lazarev is the Ukrainian founder and CEO of Lazarev.agency, a digital product design business established in Kyiv in 2015. Based in San Francisco, he works across product strategy and AI user experience, mentors designers and entrepreneurs, and writes about research and product adoption. His agency won a 2022 Webby People’s Voice award for its website and the 2026 People’s Voice award in AI Visual Design for Elva.

- **Role:** Founder and CEO at Lazarev.agency
- **Organizations:** Lazarev.agency, Upfeed (identified as his startup in a July 2022 interview), AIGA (self-reported professional member), Art Directors Club of Europe (self-reported member), Club 100 (self-reported member), Shorty Awards (judge announced in 2024)
- **Nationality:** Ukrainian
- **Education:** Master’s degree (listed by ContactOut; subject unspecified), Kyiv National Economics University, PreMBA (listed by ContactOut), MIM-Kyiv Business School, Stanford University
- **Known for:** Founded a Kyiv design agency that expanded internationally., Strategy credit on the agency’s 2022 Webby People’s Voice winning website., Chief strategy officer credit on Ukrainian Power.

## Career timeline

- **2015** — Founded Lazarev.agency in Kyiv.
- **2022** — Agency website won the Webby People’s Voice award for Professional Services & Self-Promotion; Lazarev was credited for strategy.
- **2022** — Credited as chief strategy officer on Ukrainian Power, a directory connecting Ukrainian creative businesses with international clients.
- **2022** — Discussed RockUpwork, an educational course supported by the Ministry of Digital Transformation.
- **2023** — Agency team interview described more than 50 staff and expansion to New York.
- **2024** — Publicly announced judging the Shorty Awards.
- **2025** — Listed as a speaker at the May 2 AI INFRA SUMMIT.
- **2026** — Elva, designed by the agency, won the Webby People’s Voice award in AI Visual Design.

## Achievements

- Founded a Kyiv design agency that expanded internationally.
- Strategy credit on the agency’s 2022 Webby People’s Voice winning website.
- Chief strategy officer credit on Ukrainian Power.
- Led the agency behind Elva’s 2026 Webby People’s Voice win in AI Visual Design.
- Created RockUpwork with Ministry of Digital Transformation support, according to his October 2022 interview.

## Latest updates

- **2026-07** — Published an agency article titled “AI product design: how to design AI-native products in 2026,” dated July 31.
- **2026-06** — Published “AI product roadmap 2026: how to build one with a training-loop method,” dated June 9.
- **2026-04** — Elva was listed as the 2026 Webby People’s Voice winner in AI Visual Design; the agency announced the recognition on April 21.

## Links

- Website: https://www.lazarev.agency/authors/kirill-lazarev
- LinkedIn: https://www.linkedin.com/in/lazarevlab/
- Instagram: https://www.instagram.com/lazarevua/
- Facebook: https://www.facebook.com/lazarevlazarev/

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Profile page: https://yespress.io/kirill-lazarev
Published by YesPress — https://yespress.io
Last updated: 2026-10-21