# KingKong

> King Kong is a Melbourne-founded, privately held performance-marketing company that sells managed customer-acquisition services and business-growth education. Founded by Sabri Suby in 2014, it combines paid search, paid social, SEO, conversion-rate optimisation, email automation, funnel design and web development around a direct-response promise: marketing should be judged by leads, sales and return on investment rather than impressions alone.

- **Founded:** 2014
- **Headquarters:** Melbourne, Australia
- **Founders:** Sabri Suby (Founder and Head of Growth)
- **Team size:** Approximately 180 employees in the supplied company dataset; LinkedIn lists 51-200 employees.
- **Products:** Managed performance marketing, Paid search and paid social, SEO and generative-engine optimisation, Conversion-rate optimisation and sales funnels, Web development and automation
- **Notable:** Bootstrapped from a Melbourne bedroom in 2014 and reported more than A$10 million in early revenue by 2017., Ranked 35th on the AFR Fast Starters list in 2017 and identified as the fastest-growing full-service digital marketing agency in that cohort., Company-reported campaigns across 1,067 industries and niches and customers in 136 countries.

## Products & services

- **Managed performance marketing** — Done-for-you, multi-channel customer acquisition for growth-oriented companies, combining strategy, creative, media and measurement.
- **Paid search and paid social** — Campaign strategy, creative, buying and optimisation across Google, Meta and other performance channels.
- **SEO and generative-engine optimisation** — Organic acquisition work spanning technical search, content and emerging AI-assisted discovery environments.
- **Conversion-rate optimisation and sales funnels** — Landing pages, testing, offer design and journey improvements intended to turn more traffic into leads or buyers.
- **Web development and automation** — Conversion-oriented websites, email marketing, CRM and follow-up systems that support acquisition campaigns.
- **Business growth training** — Courses, books and programs for coaching, consulting and service businesses that want to apply King Kong's frameworks in-house.

## Achievements

- Bootstrapped from a Melbourne bedroom in 2014 and reported more than A$10 million in early revenue by 2017.
- Ranked 35th on the AFR Fast Starters list in 2017 and identified as the fastest-growing full-service digital marketing agency in that cohort.
- Company-reported campaigns across 1,067 industries and niches and customers in 136 countries.
- Company reports A$7.8 billion in client revenue generated; this is a self-reported aggregate, not an audited financial statement.
- Placed third in the media and marketing category of the 2024 AFR BOSS Best Places to Work list.
- Expanded formally into New Zealand, the United Kingdom, the United States and Canada in 2021.
- Appointed by ING Australia in 2026 for an end-to-end digital acquisition program.

## Latest updates

- **2026-03** — ING Australia appointed King Kong to overhaul online customer acquisition across SEO, generative-engine optimisation and paid media on Google and Meta.
- **2024-05** — King Kong placed third in the media and marketing category of the 2024 AFR BOSS Best Places to Work list.
- **2021-05** — The company announced a formal international rollout into New Zealand, the United Kingdom, the United States and Canada.

## Links

- Website: https://kingkong.co/au/
- LinkedIn: https://www.linkedin.com/company/kingkong
- Twitter/X: https://twitter.com/FreeKingKong
- YouTube: https://www.youtube.com/channel/UCwDi1NwScPpDYyvwPvHBj9g
- Instagram: https://www.instagram.com/kingkong.com.au/
- Facebook: https://www.facebook.com/kingkongco/

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Profile page: https://yespress.io/kingkong
Published by YesPress — https://yespress.io
Last updated: 2026-08-15
