# King Arthur Baking Company

> King Arthur Baking Company is a 100% employee-owned Vermont benefit corporation that sells premium flour, mixes, ingredients, tools, classes and baked goods to home and professional bakers. Founded in 1790, it differentiates itself through unusually deep baking education - thousands of tested recipes, a Baker's Hotline, schools, videos, an app and a podcast - that lowers the risk of failure for customers while building demand for its products. Its national grocery distribution, direct ecommerce business, professional channel and paid education offerings form a diversified business around a trusted consumer staple.

- **Founded:** 1790
- **Headquarters:** Norwich, Vermont, United States
- **Founders:** Henry Wood (Founder and flour importer)
- **Team size:** Approximately 380 employees in supplied company data; public third-party estimates vary, and the company reported 363 employee-owners in 2021.
- **Products:** Consumer flours, Baking mixes and ingredients, Baking tools and ecommerce catalog, Recipes and baking guidance, Baker's Hotline
- **Notable:** Founded in 1790 and described by the company as America's oldest flour company., Completed its transition to 100% employee ownership in 2004., Became a founding Certified B Corporation in 2007 and later a Vermont benefit corporation in 2012.

## Products & services

- **Consumer flours** — All-purpose, bread, whole-wheat, organic, specialty, gluten-free and other flours sold through grocery, mass retail and direct ecommerce channels.
- **Baking mixes and ingredients** — Cake, cookie, bread, pancake and gluten-free mixes plus yeast, chocolate, extracts, decorations, starters and specialty ingredients.
- **Baking tools and ecommerce catalog** — Bakeware, appliances, utensils, gifts and curated sets sold online; the direct catalog business began as The Baker's Catalogue.
- **Recipes and baking guidance** — A free library of more than 2,700 tested recipes, technique guides, videos, blog posts and measurement resources.
- **Baker's Hotline** — Free telephone, chat and email troubleshooting from experienced bakers for recipe and technique problems.
- **King Arthur Baking School** — In-person classes in Vermont and Washington plus live-online and on-demand instruction for home and professional bakers.
- **Professional bakery products and support** — Commercial flours, mixes, technical product information and support for independent bakeries, growing businesses and national food-service operators.
- **King Arthur Baking App** — A free iOS and Android recipe app with more than 2,700 recipes, saved collections, timers and a screen-awake Bake Mode.
- **Things Bakers Know podcast** — A branded editorial podcast about baking history, technique and culture, launched in 2025 and expanded to video in its third season.
- **Bake for Good** — A free school outreach program that teaches students to bake bread and share it with people in need.

## Achievements

- Founded in 1790 and described by the company as America's oldest flour company.
- Completed its transition to 100% employee ownership in 2004.
- Became a founding Certified B Corporation in 2007 and later a Vermont benefit corporation in 2012.
- Earned a 2023 B Impact score of 123.7, above the 80-point certification threshold.
- Reached hundreds of thousands of students through the Bake for Good program after starting with 900 students in 1992.
- Named to Fast Company's 2024 list of the World's Most Innovative Companies.
- Things Bakers Know won Gold and Listener's Choice honors at the 2025 Signal Awards.
- Things Bakers Know won the 2026 Webby Award for Best Branded Podcast or Segment.

## Latest updates

- **2026-06** — Introduced the Sourdough Sidekick, a new tool designed around maintaining smaller sourdough starters.
- **2026-04** — Things Bakers Know won a Webby Award for Best Branded Podcast or Segment.
- **2026-04** — Announced five new mixes spanning confetti desserts, gluten-free cookies and rolls, and a soft golden roll kit.
- **2026-03** — Launched season three of Things Bakers Know with full video episodes and new expert guests.
- **2025-11** — Launched a free recipe app for iOS and Android with more than 2,700 recipes, saved collections, built-in timers and Bake Mode.
- **2025-11** — Things Bakers Know received Gold and Listener's Choice awards for Brand Storytelling in the Arts at the Signal Awards.

## Links

- Website: https://www.kingarthurbaking.com/
- LinkedIn: http://www.linkedin.com/company/kingarthurbakingcompany
- Twitter/X: https://twitter.com/kingarthurflour
- YouTube: https://www.youtube.com/@KingArthurBakingCompany
- Instagram: https://www.instagram.com/kingarthurbaking/
- Facebook: https://www.facebook.com/kingarthurbaking/
- TikTok: https://www.tiktok.com/@kingarthurbaking

---

Profile page: https://yespress.io/king-arthur-baking-company
Published by YesPress — https://yespress.io
Last updated: 2026-08-14