# Kimberly Hairston-Hicks

> Kimberly Hairston-Hicks is the Chief Marketing Officer of Gold Bond at Sanofi and the founder of Good Beauté. A former aspiring broadcast journalist, she discovered brand management at Clark Atlanta University, began her marketing career at The Coca-Cola Company, held leadership roles at L'Oréal and Coty, and has spent more than two decades turning overlooked consumer needs into business strategy.

- **Role:** Chief Marketing Officer, Gold Bond at Sanofi
- **Organizations:** Sanofi, Gold Bond, Good Beauté, Combs Enterprises, Coty, L'Oréal, The Coca-Cola Company
- **Education:** MBA, Clark Atlanta University, BA in Broadcast Journalism, Kean University
- **Known for:** Founded Good Beauté in 2018 after identifying an underfunded consumer need in the beauty industry., Built a career spanning more than 20 years in global beauty and consumer marketing., Was recognized by PIVOT Magazine among top African Americans in multicultural media, advertising, and marketing in 2017.

## Career timeline

- **Before 2000** — Worked at a local television station in Indianapolis on Small Business Forum and was encouraged by a guest to attend business school.
- **1998-2000** — Earned an MBA at Clark Atlanta University and discovered brand management.
- **Early career** — Began her marketing career at The Coca-Cola Company, working on Diet Coke.
- **Career progression** — Held beauty-industry leadership roles at L'Oréal and Coty.
- **Before 2018** — Served as CMO for a multicultural hair-care portfolio backed by L Catterton.
- **2018** — Founded and launched Good Beauté online.
- **Before Sanofi** — Worked at Combs Enterprises on a new approach to serving underrepresented multicultural beauty consumers.
- **2025-present** — Publicly identified as Chief Marketing Officer of Gold Bond at Sanofi, leading brand, innovation, and consumer strategy.

## Achievements

- Founded Good Beauté in 2018 after identifying an underfunded consumer need in the beauty industry.
- Built a career spanning more than 20 years in global beauty and consumer marketing.
- Was recognized by PIVOT Magazine among top African Americans in multicultural media, advertising, and marketing in 2017.
- Led Gold Bond's 2025 innovation framework toward fewer, larger launches rooted in consumer needs and science-led insights.
- Reported that Gold Bond's Plumping Collagen launch became the top new item in its cited hand-and-body-lotion size segment during its first 13 weeks.
- Helped lead a Gold Bond activation with Chelsea Handler that attracted 700 participants and, according to Hairston-Hicks, generated more than 3 billion impressions.

## Latest updates

- **2026-03** — Appeared at SXSW in a session on moving beauty marketing toward belonging, relevance, and representation.
- **2026-03** — Featured on Michelle's Seat at the Table in an episode about mentorship, sponsorship, and her 20-plus-year career.
- **2026-01** — Appeared on Insider Interviews to discuss brand partnerships, cultural relevance, and measuring impact beyond impressions.
- **2025-12** — Published a long-form CMO interview describing Gold Bond's innovation framework and her approach to rolling brand plans.
- **2025-11** — Featured on The Business of Marketing podcast about modernizing a legacy brand while preserving its core identity.

## Links

- Website: https://goodbeaute.com/
- LinkedIn: https://www.linkedin.com/in/kimberly-hairston-hicks-bab5971a
- Twitter/X: https://twitter.com/kimberlyclark01
- Instagram: https://www.instagram.com/goodbeaute/
- Facebook: https://www.facebook.com/goodbeaute
- TikTok: https://www.tiktok.com/@thepausejourney

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Profile page: https://yespress.io/kimberly-hairston-hicks
Published by YesPress — https://yespress.io
Last updated: 2026-08-21