# Kim Layne

> Kim Layne is Chief Marketing Officer at Toronto-based satellite communications company Roadpost. Her public record traces a practical, product-led career: bringing DeLorme inReach to Canada, writing about lone-worker safety, launching several B2B and B2C commerce sites, and leading the global go-to-market plan for ZOLEO across Canada, the United States, and Australia. Her work sits at the unusual intersection of marketing, remote connectivity, retail distribution, and communications tools designed for the places cellular networks do not reach.

- **Role:** Chief Marketing Officer at Roadpost Inc.
- **Organizations:** Roadpost Inc., ZOLEO Inc., inReach Canada, E-Cruiter.com
- **Education:** MBA, Telfer School of Management at the University of Ottawa
- **Known for:** Led the Canadian go-to-market effort for DeLorme inReach from 2011 to 2017., Led global go-to-market planning and the 2020 commercial debut of ZOLEO in Canada, the United States and Australia., Designed and launched multiple B2B and B2C e-commerce websites on Magento 2 Enterprise in 2018.

## Career timeline

- **2011-2017** — Led the Canadian market introduction of DeLorme inReach as Roadpost operated under the inReach Canada name, driving consumer and enterprise subscriber growth.
- **2014** — Published a bylined article on work-alone legislation and authored a Dillon Consulting case study about using inReach to support remote-worker safety.
- **2016** — Publicly identified as Roadpost's Vice President of Marketing when the company acquired the assets and subscriber base of Fonebill, including Satworx and BlueCosmo.
- **2018** — Designed and launched multiple B2B and B2C e-commerce sites on Magento 2 Enterprise and began leading global go-to-market planning for ZOLEO.
- **2020** — Led the commercial debut of ZOLEO and its flagship product in Canada, the United States and Australia on January 28.
- **2021** — ZOLEO was named Outdoor Retailer Product of the Year after selection from 189 entrants and 34 finalists.
- **2022-2023** — ZOLEO expanded its product with Progressive SOS, third-party data integrations and ZOLEO Track for enterprise users.
- **2026** — Identified as Chief Marketing Officer of Roadpost when Roadpost completed its acquisition of Beam Communications' stake in ZOLEO, making ZOLEO wholly owned by Roadpost.

## Achievements

- Led the Canadian go-to-market effort for DeLorme inReach from 2011 to 2017.
- Led global go-to-market planning and the 2020 commercial debut of ZOLEO in Canada, the United States and Australia.
- Designed and launched multiple B2B and B2C e-commerce websites on Magento 2 Enterprise in 2018.
- Authored public-facing work on lone-worker safety and the use of satellite communicators in remote field operations.
- Served as Roadpost's marketing leader through acquisitions, international distribution growth and ZOLEO's transition to full Roadpost ownership.

## Latest updates

- **2026-02** — Named as Roadpost's Chief Marketing Officer and media contact when ZOLEO announced that it had become a wholly owned Roadpost subsidiary.
- **2025-09** — Served as Roadpost's North American media contact during the company's public response concerning its ZOLEO joint venture.

## Links

- Website: https://roadpost.ca
- LinkedIn: https://ca.linkedin.com/in/kim-layne-mba-7316a51

---

Profile page: https://yespress.io/kim-layne
Published by YesPress — https://yespress.io
Last updated: 2026-08-25