# Kidd Group

> Kidd Group is a privately held integrated marketing communications agency founded by designer Jerry Kidd in Tallahassee in 1980. Through advertising and design, public relations, and its 3W Studios web division, the firm sells strategy and execution across branding, campaigns, media, social, video, trade shows, websites, SEO, and paid search. Its portfolio is especially deep in government, healthcare, utilities, real estate, and destination or resort marketing.

- **Founded:** 1980
- **Headquarters:** Tallahassee, United States
- **Founders:** Jerry Kidd (Founder and CEO)
- **Products:** Advertising and design, Public relations, 3W Studios web services, Paid search and social advertising, Video production
- **Notable:** Built an integrated agency over four decades, adding advertising, public relations, and web divisions to the original design practice., Created Florida DHSMV's multilingual Gather. Go. Get. campaign for the statewide Real ID transition; DHSMV reported that people were arriving with the required documents., The Florida DHSMV initiative later received a 2010 Homeland Security Award from the Coalition for a Secure Driver's License.

## Products & services

- **Advertising and design** — Brand development, graphic design, copywriting, campaign creative, media planning and buying, and collateral across print and digital channels.
- **Public relations** — Research, strategic messaging, media relations, public-information campaigns, social media, and promotional event planning for local through international audiences.
- **3W Studios web services** — Custom website design and development, WordPress and Drupal content management, responsive upgrades, hosting, maintenance, SEO, and online brand strategy.
- **Paid search and social advertising** — Keyword research, ad design, daily spend management, audience targeting, and ROI tracking for Google and social campaigns.
- **Video production** — Scriptwriting, videography, titles, graphics, informational films, and commercials for healthcare, government, finance, education, and industrial clients.
- **Trade-show programs** — Booth displays, collateral, giveaways, promotions, and supporting materials intended to build awareness and generate leads.

## Achievements

- Built an integrated agency over four decades, adding advertising, public relations, and web divisions to the original design practice.
- Created Florida DHSMV's multilingual Gather. Go. Get. campaign for the statewide Real ID transition; DHSMV reported that people were arriving with the required documents.
- The Florida DHSMV initiative later received a 2010 Homeland Security Award from the Coalition for a Secure Driver's License.
- The One Heart. One Hospital television spot for Bay Medical Sacred Heart won Gold in the 2014 Cardiovascular Advertising Awards.
- Maintained a 13-plus-year communications relationship with Beaches Energy Services across brand, customer communications, video, social, and web.
- Florida Housing staff documented satisfactory contract performance and supported both available one-year renewals after an initial three-year term.

## Latest updates

- **2019-08** — Jerry Kidd told Woodall's Campground Management that interest in luxury motorcoach resorts was returning after years with little new development, reflecting the firm's long involvement in that niche.
- **2017-07** — Kidd Group's public blog archive shows a July 2017 article as its most recent listed post.
- **2016-03** — The agency published updated portfolio material documenting its three-division history and work across public agencies, healthcare, utilities, construction, and resorts.
- **2015-03** — Florida Housing's second and final one-year renewal period for Kidd & Company's public-relations and media-planning contract began, after staff reported satisfactory performance.

## Links

- Website: https://www.kidd.com/
- LinkedIn: https://www.linkedin.com/company/68983
- Twitter/X: https://twitter.com/kiddgroup
- YouTube: https://www.youtube.com/user/KiddGroup/
- Instagram: https://www.instagram.com/kiddgroup/
- Facebook: https://www.facebook.com/kiddgroup/

---

Profile page: https://yespress.io/kidd-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20