# Kickoff

> Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.

- **Founded:** 2019
- **Headquarters:** New York, New York, United States
- **Founders:** John Gardner (Co-Founder & CEO), Connor Stauffer (Co-Founder)
- **Team size:** ~310 employees (per data aggregators); 20,000+ coaches on platform
- **Products:** Kickoff Personal Training, Nutrition Coaching, Insurance-Covered Coaching, Kickoff Mobile App, Coach Platform
- **Notable:** Raised $11M+ total funding, including a $7M seed led by 645 Ventures (2022), Signed up 20,000+ coaches to the platform, Helped over 10,000 clients reach health goals

## Products & services

- **Kickoff Personal Training** — 1-on-1 remote coaching pairing clients with certified personal trainers who build custom workout plans, deliver exercise demo videos and form tips, and check in daily via text and video.
- **Nutrition Coaching** — Personalized meal guidance with macro and calorie tracking, a recipe bank, and support from coaches including registered dietitians.
- **Insurance-Covered Coaching** — Dietitian-led training and nutrition coaching billed through most health insurance, so many clients pay $0 out of pocket after an eligibility check.
- **Kickoff Mobile App** — iOS and Android app featuring guided workouts with an auto timer, demo videos, meal-photo tracking, progress monitoring, and daily coach messaging.
- **Coach Platform** — Tools that help trainers get certified, use algorithms to build personalized programs, and manage clients at scale - letting a single coach serve many clients.

## Achievements

- Raised $11M+ total funding, including a $7M seed led by 645 Ventures (2022)
- Signed up 20,000+ coaches to the platform
- Helped over 10,000 clients reach health goals
- Tripled year-over-year revenue for three consecutive years
- Pioneered insurance-covered, dietitian-led remote personal training so many clients pay $0

## Latest updates

- **2025-11** — Promoting personal training and nutrition coaching covered by most insurance, with $0 out-of-pocket for many eligible clients.
- **2022-06** — Raised $7M seed round led by 645 Ventures with FJ Labs and Expa.
- **2022-11** — Published its founding story, reporting 10,000+ clients helped.

## Links

- Website: https://www.trainwithkickoff.com/
- LinkedIn: https://www.linkedin.com/company/trainwithkickoff
- Instagram: https://www.instagram.com/trainwithkickoff/
- Facebook: https://www.facebook.com/trainwithkickoff/

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Profile page: https://yespress.io/kickoff
Published by YesPress — https://yespress.io
Last updated: 2026-08-04