# KeyData

> KeyData (Key Data Dashboard) is a Santa Rosa Beach, Florida based analytics company that turns verified, direct-from-source reservation data into market intelligence for the short-term and vacation rental industry. By integrating directly with property management systems rather than scraping listing calendars, it gives professional property managers, destination marketing organizations, investors and enterprise research teams real-time benchmarks on occupancy, ADR, RevPAR and booking demand. Founded in 2018 and backed by $12.4M in funding, the company reports coverage of millions of properties and thousands of property managers across global markets.

- **Founded:** 2018
- **Headquarters:** Santa Rosa Beach, Florida, United States
- **Founders:** Jason Sprenkle (Co-founder, former CEO, board member), Amy Hinote (Founder (2018), later focused on VRM Intel)
- **Team size:** ~89 employees
- **Products:** ProData, DestinationData, EnterpriseData, TrendData, HostData
- **Notable:** Raised $12.4M total funding including a $5M Series B led by Ballast Point Ventures, Reports coverage of 10M+ properties and 17,000+ property managers, Co-founder Jason Sprenkle received the Pioneer Award at the Shortyz Awards 2026

## Products & services

- **ProData** — Enterprise-level market intelligence and portfolio analytics for professional vacation rental managers, integrating directly with PMS platforms to benchmark occupancy, ADR, RevPAR and booking pace.
- **DestinationData** — Real-time short-term rental and tourism performance reporting for destination marketing organizations, including visitor origin and feeder-market analysis.
- **EnterpriseData** — Custom data feeds delivered via API for institutional research, investment and forecasting teams.
- **TrendData** — A la carte standard and custom market reports for users who need specific market insights without a full subscription.
- **HostData** — A product (in beta) tailored to individual hosts and smaller portfolios.
- **Owner Acquisition Platform** — Add-on that combines ownership records with property performance to help managers identify and reach owners of high-performing properties across 3,000+ US markets.

## Achievements

- Raised $12.4M total funding including a $5M Series B led by Ballast Point Ventures
- Reports coverage of 10M+ properties and 17,000+ property managers
- Co-founder Jason Sprenkle received the Pioneer Award at the Shortyz Awards 2026
- Built a data model based on verified direct-source PMS reservations rather than scraped calendars
- Launched an Owner Acquisition Platform spanning 3,000+ US vacation rental markets

## Latest updates

- **2026-06** — Launched the Owner Acquisition Platform to help US managers target high-performing properties and reach owners directly.
- **2026-05** — CEO transition: co-founder Jason Sprenkle retired to the board; president Dustin Downing became CEO.
- **2026-01** — Rebranded web presence to keydata.co, positioning as a lodging intelligence platform across rentals and hotels.

## Links

- Website: https://www.keydata.co/
- LinkedIn: https://www.linkedin.com/company/key-data-dashboard
- Twitter/X: https://twitter.com/key_data_
- YouTube: https://www.youtube.com/channel/UCtE6bZqpe4O4ZRS248JKUbw
- Facebook: https://facebook.com/KeyDataDashboard/

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Profile page: https://yespress.io/keydata
Published by YesPress — https://yespress.io
Last updated: 2026-07-20