# Kevin Mitchael

> Kevin Mitchael is the Chief Marketing Officer of Careismatic Brands, the Los Angeles-based healthcare apparel group behind Cherokee, Dickies Medical, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School. He announced the appointment on LinkedIn in February 2024, weeks after the company entered Chapter 11 restructuring, and stayed through its emergence that June under new ownership. His earlier career was built in apparel brand, product, digital and retail marketing, with work across Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, according to a 2019 Connecticut newspaper notice announcing his appointment to the board of Flanders Nature Center and Land Trust. He keeps a notably quiet public profile for a CMO: no published interviews, no podcast circuit, and a single LinkedIn account doing most of the talking.

- **Role:** Chief Marketing Officer at Careismatic Brands, Inc.
- **Organizations:** Careismatic Brands, Inc., Flanders Nature Center and Land Trust (board member, appointed 2019)
- **Nationality:** American
- **Known for:** Serves as Chief Marketing Officer of Careismatic Brands, a healthcare apparel group with roughly $559 million in annual revenue and about 370 employees., Oversees marketing across a portfolio of eleven brands: Cherokee, Dickies, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School., Joined Careismatic in February 2024 during the company's Chapter 11 process and remained through its emergence in June 2024 under new ownership.

## Career timeline

- **Earlier career** — Brand, product, digital and retail marketing leadership across apparel brands including Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, with a focus on new mothers and families with young children.
- **2019** — Appointed to the board of directors of Flanders Nature Center and Land Trust in Woodbury, Connecticut.
- **2024-02** — Announced his appointment as Chief Marketing Officer of Careismatic Brands, Inc., based in California.
- **2024-06** — Careismatic Brands emerged from Chapter 11 restructuring on June 13, 2024, eliminating its prepetition third-party debt, with ownership passing to funds led by Nexus Capital Management. Mitchael continued as CMO.
- **2024-11** — Careismatic appointed Jonathan Ram as Chief Executive Officer, reshaping the leadership team Mitchael works within.
- **2026-03** — Careismatic named Deborah J. Gendreau-Flynn Chief Revenue Officer, pairing commercial leadership with Mitchael's marketing organization.

## Achievements

- Serves as Chief Marketing Officer of Careismatic Brands, a healthcare apparel group with roughly $559 million in annual revenue and about 370 employees.
- Oversees marketing across a portfolio of eleven brands: Cherokee, Dickies, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School.
- Joined Careismatic in February 2024 during the company's Chapter 11 process and remained through its emergence in June 2024 under new ownership.
- Built a prior career in apparel marketing spanning Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex.
- Appointed in 2019 to the board of Flanders Nature Center and Land Trust, a Connecticut conservation organization.

## Latest updates

- **2026-03** — Careismatic Brands appointed Deborah J. Gendreau-Flynn as Chief Revenue Officer, adding senior commercial leadership alongside Mitchael's marketing function.
- **2024-11** — Jonathan Ram was appointed Chief Executive Officer of Careismatic Brands.
- **2024-06** — Careismatic Brands emerged from Chapter 11 on June 13, 2024, free of prepetition third-party debt, under funds led by Nexus Capital Management.
- **2024-02** — Mitchael announced his appointment as Chief Marketing Officer of Careismatic Brands.

## Links

- Website: https://careismatic.com
- LinkedIn: https://www.linkedin.com/in/kevin-mitchael-37b32a1/

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Profile page: https://yespress.io/kevin-mitchael
Published by YesPress — https://yespress.io
Last updated: 2026-07-27