# Kevin McLaughlin

> Kevin McLaughlin is the Chief Marketing Officer for Consumer Solutions at TELUS, bringing a career that spans packaged goods, beverages, wireless, ride-hailing and retail. He spent 11 years across two tours at T-Mobile, where conference biographies credit him as one of the architects of the Un-carrier strategy and part of the leadership team behind the MetroPCS integration, then carried his customer-focused approach through Uber and Nordstrom before joining TELUS in 2025.

- **Role:** Chief Marketing Officer, Consumer Solutions at TELUS
- **Organizations:** TELUS, Growth Advisors, LLC, T-Mobile, Nordstrom, Uber, Mike's Hard Lemonade, Diageo, Labatt Breweries of Canada
- **Known for:** Credited by OAAA conference materials as one of the architects of T-Mobile's Un-carrier strategy., Served on the leadership team behind the MetroPCS integration and growth of the prepaid brand., Led Uber marketing in the United States and Canada during the company's IPO phase.

## Career timeline

- **1992-1998** — Held territory, research, pricing and marketing roles at Labatt Breweries of Canada.
- **1998-2005** — Worked in brand marketing, regional sales and global innovation roles at Diageo.
- **2006-2008** — Served as VP of Marketing and Chief Marketer at Mike's Hard Lemonade.
- **2008-2018** — Rose through T-Mobile marketing leadership roles, including senior positions overseeing brand, acquisition, MetroPCS and Metro by T-Mobile.
- **2018-2019** — Led marketing for Uber in the United States and Canada during the company's IPO phase.
- **2019-2021** — Served as Vice President of Customer Marketing at Nordstrom.
- **2021-2023** — Returned to T-Mobile as CMO of the Consumer Group.
- **2025-present** — Joined TELUS and serves as Chief Marketing Officer for Consumer Solutions.
- **2026-06** — Represented TELUS in the launch of the complete Optik TV offering in Ontario.

## Achievements

- Credited by OAAA conference materials as one of the architects of T-Mobile's Un-carrier strategy.
- Served on the leadership team behind the MetroPCS integration and growth of the prepaid brand.
- Led Uber marketing in the United States and Canada during the company's IPO phase.
- Led customer marketing at Nordstrom before returning to T-Mobile as Consumer Group CMO.
- Selected as an opening keynote speaker on innovation and advertising at the 2023 OAAA/Geopath OOH Media Conference.

## Latest updates

- **2026-06** — As TELUS Chief Marketing Officer, announced the expansion of the complete Optik TV offering to Ontario and emphasized customer choice, flexibility and simpler entertainment bundles.
- **2026-02** — Public executive directories continued to list McLaughlin as Chief Marketing Officer, Consumer Solutions at TELUS.
- **2025** — Joined TELUS as Chief Marketing Officer for Consumer Solutions.

## Links

- Website: https://www.telus.com
- LinkedIn: https://www.linkedin.com/in/kevin-e-mclaughlin

---

Profile page: https://yespress.io/kevin-mclaughlin
Published by YesPress — https://yespress.io
Last updated: 2026-08-24