# Kevin Lyons-Tarr

> Kevin Lyons-Tarr is the Oshkosh-based chief executive of 4imprint Group plc. He joined the business in 1991, worked in technology and operations, became president of its direct marketing business in 2004, and became group CEO in March 2015. His career combines data-driven direct marketing with a documented emphasis on customer contact and employee relationships.

- **Role:** Chief Executive Officer at 4imprint Group plc
- **Organizations:** 4imprint Group plc, 4imprint, Inc.
- **From:** Boron, United States
- **Known for:** Counselor Person of the Year, 2012., Shared the number-one position on Counselor Power 50 with Suzanne Worwood in 2019 and 2023., Led 4imprint Group when annual revenue exceeded $1 billion in 2022.

## Career timeline

- **1991** — Joined the business following a technical consulting assignment.
- **2004** — Appointed president of the direct marketing business, after roles including CIO and COO.
- **2012** — Appointed executive director of 4imprint Group plc in June; named Counselor Person of the Year.
- **2015** — Became group chief executive on March 31.
- **2022** — Led the group when it surpassed its $1 billion annual revenue target, recording $1,140.3 million.
- **2024** — Company completed a 170,000-square-foot expansion of its Oshkosh distribution center.

## Achievements

- Counselor Person of the Year, 2012.
- Shared the number-one position on Counselor Power 50 with Suzanne Worwood in 2019 and 2023.
- Led 4imprint Group when annual revenue exceeded $1 billion in 2022.
- Recognized in Great Place to Work’s CEO For All leadership awards program.

## Latest updates

- **2026-09** — On September 30, 4imprint announced inclusion in the 2026 Fortune Best Workplaces in Advertising and Marketing list; Lyons-Tarr credited colleagues’ ideas and mutual encouragement.
- **2026-08** — 4imprint announced first-half 2026 revenue of $666.4 million, up 1%, with adjusted operating profit of $62.5 million, down 12%; total orders were 1.04 million.
- **2026-03** — Group final results for 2025 recorded revenue of approximately $1.35 billion.
- **2025-10** — Ranked third jointly with Suzanne Worwood in Counselor’s 2025 Power 50.

## Links

- Website: https://www.4imprint.com
- LinkedIn: https://www.linkedin.com/in/kevinlyonstarr

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Profile page: https://yespress.io/kevin-lyons-tarr
Published by YesPress — https://yespress.io
Last updated: 2026-10-23