# Kevin Justice

> Kevin Justice is the founder and co-chief executive officer of Ignite2X, an Allentown marketing agency established in 2007. His background combines creative design, digital media and interactive technology; he previously co-founded and led Imirage. His credited work includes Zebra Pen campaigns recognized by the MUSE Creative Awards, and his published articles address brand strategy, personalization, AI and retail relationships.

- **Role:** Founder and Co-Chief Executive Officer at Ignite2X, Inc.
- **Organizations:** Ignite2X, Inc., Imirage Inc.
- **Education:** Kutztown University of Pennsylvania
- **Known for:** Co-founded and served as president of Imirage Inc.; this role is documented in a 2004 university alumni publication., Founded Ignite2X, an agency established in 2007, and serves as co-chief executive officer., Credited team member on Zebra Pen’s 2023 MUSE Platinum-winning The Official Zen Office social-video campaign.

## Career timeline

- **1986** — Listed in Kutztown University’s Class of 1986 alumni notes.
- **2004** — Identified as co-founder and president of Imirage Inc. in Kutztown University’s summer magazine.
- **2007** — Ignite2X was established; Justice is identified as its founder and co-CEO.
- **2023** — Credited as co-CEO on MUSE-winning Zebra Pen projects, including The Official Zen Office, Meet Zen augmented reality, the 40th-anniversary campaign and the PEEPS partnership.
- **2024** — Published an account of Ignite2X coordinating the Zebra Pen and Ripken Baseball sponsorship.
- **2025** — Published articles on personalization, AI-driven search, AI in food marketing, and the relationship between DTC and retail.
- **2026** — Appeared in an AITV interview announced on July 15, discussing practical AI experimentation.

## Achievements

- Co-founded and served as president of Imirage Inc.; this role is documented in a 2004 university alumni publication.
- Founded Ignite2X, an agency established in 2007, and serves as co-chief executive officer.
- Credited team member on Zebra Pen’s 2023 MUSE Platinum-winning The Official Zen Office social-video campaign.
- Credited team member on Zebra Pen’s 2023 MUSE Gold-winning Meet Zen augmented reality in-store experience.
- Credited team member on 2023 MUSE Silver-winning Zebra Pen campaigns for its 40th anniversary and PEEPS brand partnership.

## Latest updates

- **2026-07** — AITV announced an interview with Justice on July 15, covering AI experimentation, personalized outbound sales, creative work and strategy.
- **2025-12** — Ignite2X published his article on AI applications in food marketing on December 5.
- **2025-11** — Published a LinkedIn article on growing direct-to-consumer sales while supporting retail partnerships on November 7.
- **2025-09** — Ignite2X published his article on advanced marketing personalization on September 17.

## Links

- Website: https://ignite2x.com/
- LinkedIn: https://www.linkedin.com/in/kevin-justice-27013b

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Profile page: https://yespress.io/kevin-justice
Published by YesPress — https://yespress.io
Last updated: 2026-10-22