# Kevin Indig

> Kevin Indig is a German organic growth advisor and writer of Growth Memo. A childhood gaming website led him into SEO, followed by agency work and leadership roles at Atlassian, G2 and Shopify. Since 2022 he has advised companies including Meta, Reddit and Ramp while publishing research on AI search and consumer behavior.

- **Role:** Independent organic growth advisor; author of Growth Memo
- **Organizations:** Growth Memo, Shopify, G2, Atlassian
- **Nationality:** German-American (dual citizenship)
- **Education:** Bachelor’s degree in Economics, IU International University of Applied Sciences
- **Known for:** Led SEO and growth at Atlassian, G2 and Shopify., Advised companies including Meta, Reddit, Ramp, Snapchat, Dropbox, Toast and Nextdoor., Grew Growth Memo to more than 29,000 subscribers by 2026.

## Career timeline

- **Childhood** — Built a website for his online gaming group, then built and sold other sites for pocket money.
- **After college** — Briefly worked at a bank, then joined a German enterprise SEO agency as a trainee.
- **2010s–2022** — Led SEO and organic growth work at Atlassian, G2 and Shopify.
- **Mid-2022** — Became an independent growth advisor.
- **2023** — Launched Growth Memo Premium.
- **2026** — Published original research on AI search citations, buyer behavior and search results.
- **2026** — Returned to Germany after about 12 years in the United States.

## Achievements

- Led SEO and growth at Atlassian, G2 and Shopify.
- Advised companies including Meta, Reddit, Ramp, Snapchat, Dropbox, Toast and Nextdoor.
- Grew Growth Memo to more than 29,000 subscribers by 2026.
- Published a 2026 analysis of 3.7 million AI search citations across three engines.
- Published a study of 185 documented purchase tasks in Google AI Mode.
- Speaks at international search and marketing conferences.

## Latest updates

- **2026-09** — Published Growth Intelligence Brief #24, tracking SEO visibility and AI search shifts.
- **2026-08** — Published a study of listicles in search results and launched a Growth Memo resource library for paid readers.
- **2026-07** — Published an AI search halftime report and research on how agents navigate B2B websites.
- **2026-05** — Published The Consensus Gap, an analysis of 3.7 million citations across ChatGPT, Perplexity and Google AI Overviews.
- **2026** — After about 12 years in the United States, he said he had moved back to Germany with his family to be closer to relatives.

## Links

- Website: https://www.kevin-indig.com/
- LinkedIn: https://www.linkedin.com/in/kevinindig/
- Twitter/X: https://x.com/Kevin_Indig
- YouTube: https://www.youtube.com/@growth-memo
- Bluesky: https://bsky.app/profile/kevin-indig.bsky.social
- Instagram: https://www.instagram.com/kevin.indig/
- Facebook: https://www.facebook.com/kevin.indig

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Profile page: https://yespress.io/kevin-indig
Published by YesPress — https://yespress.io
Last updated: 2026-09-29