# Kevin G. Jones

> Kevin G. Jones founded Celero Commerce in 2018 after a payments career at Paymentech, First American Payment Systems, SignaPay, and Anovia Payments. He built Celero around integrated payments, software, and service for small and midsized businesses. Following Deluxe’s 2026 acquisition of Celero, he was appointed president of Deluxe Merchant Services. His public writing emphasizes mentorship, accountability, respect, and humility.

- **Role:** President of Merchant Services at Deluxe
- **Organizations:** Deluxe, Celero Commerce, Anovia Payments, SignaPay, First American Payment Systems, Chase Paymentech, Electronic Transactions Association, Operation Song
- **Education:** Bachelor’s degree in political science, University of North Carolina at Greensboro
- **Known for:** Founded and grew Celero Commerce, acquired by Deluxe in 2026 following an agreement for approximately $625 million plus expenses and adjustments., Led Anovia Payments to more than 10,000 customers and an exit reported to return 8.5x to investors., EY Entrepreneur Of The Year 2022 Southeast award winner.

## Career timeline

- **Before 2000** — Worked in regional retail banking in North Carolina.
- **2000** — Moved to Dallas and joined Paymentech to build a community-bank-focused channel.
- **—** — Led strategic partner development at First American Payment Systems and served as president of SignaPay.
- **2013** — Founded Anovia Payments with Andy Meadows.
- **2018** — Founded Celero Commerce with LLR Partners backing; formation announced December 3.
- **2019** — Served as president of the Electronic Transactions Association.
- **2020** — Launched Because We Had To with Brian Castle.
- **2022** — Won EY Entrepreneur Of The Year Southeast award.
- **2025** — Named a Nashville Titan 100 honoree; LinkedIn lists Operation Song board service beginning January 2025.
- **2026** — Deluxe completed its acquisition of Celero on July 31; Jones was named president of Merchant Services on August 17.

## Achievements

- Founded and grew Celero Commerce, acquired by Deluxe in 2026 following an agreement for approximately $625 million plus expenses and adjustments.
- Led Anovia Payments to more than 10,000 customers and an exit reported to return 8.5x to investors.
- EY Entrepreneur Of The Year 2022 Southeast award winner.
- 2025 Nashville Titan 100 honoree.
- Former president and board chair of the Electronic Transactions Association.

## Latest updates

- **2026-08** — Deluxe named Jones president of Merchant Services on August 17.
- **2026-07** — Deluxe closed its acquisition of Celero Commerce on July 31.
- **2026-06** — Deluxe announced an agreement to acquire Celero for approximately $625 million in cash plus expenses and adjustments.
- **2025-08** — Celero announced Jones’s selection as a Nashville Titan 100 honoree.

## Links

- Website: https://celerocommerce.com/kevin-jones/
- LinkedIn: https://www.linkedin.com/in/kevingjones

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Profile page: https://yespress.io/kevin-g-jones
Published by YesPress — https://yespress.io
Last updated: 2026-10-20