# Kevin Cross

> Kevin Cross is a Nashville healthcare founder and operator whose career has centered on turning local service businesses into coordinated multi-site networks. After six years as COO of Touchstone Medical Imaging, he founded the company that became Urgent Team, launched with five Middle Tennessee clinics and $35 million in committed capital, and later led acquisition work as the business expanded across the Southeast. He now appears publicly as founder and CEO of Merge Growth Advisors, chief development officer of Rivers Health, and CEO of Comfort Imaging.

- **Role:** Founder and Executive Vice Chairman, Urgent Team
- **Organizations:** Merge Growth Advisors, Comfort Imaging, Rivers Health, Urgent Team, Midsouth Dental Group, Touchstone Medical Imaging, Inphact Radiology Services & Management, RamSoft, Kendall Healthcare Products, Mentor Health
- **Education:** Undergraduate degree in History, University of Tennessee, Knoxville
- **Known for:** Founded the company that became Urgent Team and launched it with five acquired Middle Tennessee clinics and $35 million in committed capital., Helped position Urgent Team for acquisitions and new-site development; the company now reports more than 80 centers across five Southeastern states and eight brands., As an operator at Touchstone Medical Imaging, helped guide a multi-state network through reimbursement pressure while continuing expansion and adding service modalities.

## Career timeline

- **2003-2009** — Served as COO of Touchstone Medical Imaging; contemporary trade coverage also described him as a partner and chief operating and development officer.
- **2011** — Founded the urgent-care company initially known as WellNow Urgent Care, later Urgent Team.
- **2012** — Led WellNow as CEO at launch, when it acquired five Middle Tennessee clinics and announced $35 million in committed capital.
- **2016** — Served as Urgent Team's executive vice president for business development, leading the search for acquisitions as the company operated 23 facilities.
- **2018** — Founded Merge Growth Advisors in Nashville.
- **2025** — Publicly listed as chief development officer of Rivers Health and CEO of Comfort Imaging while continuing to be identified as founder and CEO of Merge Growth.

## Achievements

- Founded the company that became Urgent Team and launched it with five acquired Middle Tennessee clinics and $35 million in committed capital.
- Helped position Urgent Team for acquisitions and new-site development; the company now reports more than 80 centers across five Southeastern states and eight brands.
- As an operator at Touchstone Medical Imaging, helped guide a multi-state network through reimbursement pressure while continuing expansion and adding service modalities.
- Founded Merge Growth Advisors, an independent Nashville advisory and investment group focused on combining like companies for growth and exit strategies.
- Founded Midsouth Dental Group and later joined Rivers Health as chief development officer.

## Latest updates

- **2025-01** — Rivers Health listed Cross as chief development officer, alongside his founder roles at Urgent Team, Merge Growth and Midsouth Dental Group and his earlier Touchstone position.
- **2025-01** — Comfort Imaging listed Cross as CEO and highlighted his experience scaling startups and multi-site operations.
- **2026-09** — Urgent Team's current company profile reports more than 80 centers across Alabama, Arkansas, Georgia, Mississippi and Tennessee.

## Links

- Website: https://www.urgentteam.com/
- LinkedIn: https://www.linkedin.com/in/kevin-cross-121b3b2b

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Profile page: https://yespress.io/kevin-cross
Published by YesPress — https://yespress.io
Last updated: 2026-09-27