# Kevin "K.C." Clarke

> Kevin "K.C." Clarke is a Los Angeles-based consumer brand marketer who now leads marketing at DITA Eyewear, the Aliso Viejo-headquartered luxury eyewear house whose frames are handmade in Japan. His career reads like a tour of the Southern California brand economy: Hurley and Vans in action sports, adidas and the Anaheim Ducks in sport and sponsorship, ZICO in beverage, then brand marketing leadership at golf-lifestyle label TravisMathew and VP of Marketing at car-care cult brand Chemical Guys. He holds a BS from Arizona State University's W. P. Carey School of Business and an MBA from USC's Marshall School of Business. The through-line is a preference for brands with obsessive fans rather than merely large audiences - surfers, golfers, detailing enthusiasts, and now collectors of titanium and 18k gold optical frames.

- **Role:** Chief Marketing Officer at DITA Eyewear
- **Organizations:** DITA Eyewear, Chemical Guys, TravisMathew, Vans (VF Corporation), adidas, Anaheim Ducks Hockey Club, ZICO, Hurley
- **Nationality:** American
- **Education:** BS, Business, Arizona State University, W. P. Carey School of Business, Master of Business Administration (MBA), University of Southern California, Marshall School of Business
- **Known for:** Leads marketing for DITA Eyewear, a luxury eyewear house founded in Los Angeles in 1995 with roughly 150 employees and around $54M in annual revenue, Served as Vice President of Marketing at Chemical Guys, one of the most recognized enthusiast car-care brands in the United States, Held brand marketing leadership at TravisMathew during the golf-lifestyle apparel category's expansion beyond the course

## Career timeline

- **—** — Earns a BS from the W. P. Carey School of Business at Arizona State University
- **—** — Works at Hurley, the Costa Mesa surf brand, early in his marketing career
- **—** — Holds a role at the Anaheim Ducks Hockey Club, working in sport and sponsorship
- **—** — Works at ZICO, the coconut water brand, moving into beverage marketing
- **—** — Joins adidas, adding global athletic brand experience
- **—** — Works at Vans, the VF Corporation skate and lifestyle brand
- **—** — Completes an MBA at the USC Marshall School of Business
- **—** — Serves as Director of Brand Marketing at TravisMathew, the golf-lifestyle apparel label
- **—** — Becomes Vice President of Marketing at Chemical Guys, the Gardena-based car care brand
- **—** — Moves to DITA Eyewear as a marketing leader; listed as Chief Marketing Officer, with some directories listing Vice President of Marketing

## Achievements

- Leads marketing for DITA Eyewear, a luxury eyewear house founded in Los Angeles in 1995 with roughly 150 employees and around $54M in annual revenue
- Served as Vice President of Marketing at Chemical Guys, one of the most recognized enthusiast car-care brands in the United States
- Held brand marketing leadership at TravisMathew during the golf-lifestyle apparel category's expansion beyond the course
- Built marketing experience across four distinct consumer categories: action sports, professional sport, beverage, and luxury goods
- Holds an MBA from the USC Marshall School of Business alongside a BS from Arizona State's W. P. Carey School of Business

## Latest updates

- **—** — Listed as a marketing leader at DITA Eyewear, based in the Los Angeles metropolitan area; directory listings vary between Chief Marketing Officer and Vice President of Marketing.

## Links

- Website: https://dita.com
- LinkedIn: http://www.linkedin.com/in/kevinkcclarke

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Profile page: https://yespress.io/kevin-clarke
Published by YesPress — https://yespress.io
Last updated: 2026-07-27