# Kevin Bache

> Kevin Bache is the Toronto-based co-founder and co-CEO of Phoenix, which joined Y Combinator’s Winter 2021 batch. His background spans software development, design and advertising. Before Phoenix, he founded Medistream and participated in hackathons and startup accelerator programs. His later work includes Phoenix’s Super Bowl advertising and its CA$50 million equity-and-debt financing announced in March 2025.

- **Role:** Co-founder and Co-CEO at Phoenix
- **Organizations:** Phoenix, Medistream, Gamewear International
- **Education:** Y Combinator, Carleton University
- **Known for:** Co-founded Phoenix with Gavin Thompson and serves as co-CEO., Phoenix admitted to Y Combinator Winter 2021., Medistream included in IDEABOOST’s eighth accelerator cohort.

## Career timeline

- **—** — Older personal profile lists work at Gamewear International.
- **2015** — Co-created Hack Mancala with Ben Wong for the Br/eak Poverty Hackathon.
- **2017** — Represented Medistream in the Seneca-COEP pitch program and earned a trip to India.
- **2019** — Medistream selected for IDEABOOST cohort eight; Kevin Bache named as founder.
- **2021** — Phoenix participated in Y Combinator Winter 2021.
- **2024** — Phoenix made its television debut during the Super Bowl.
- **2025** — Phoenix announced CA$50 million in equity and venture debt; continued its Super Bowl advertising partnership.
- **2026** — Otherhalf Studio designer publicly discussed Phoenix’s rebrand and website redesign with Bache and Thompson.

## Achievements

- Co-founded Phoenix with Gavin Thompson and serves as co-CEO.
- Phoenix admitted to Y Combinator Winter 2021.
- Medistream included in IDEABOOST’s eighth accelerator cohort.
- Earned an international pitch trip through Seneca’s preliminary 2017 competition.
- Phoenix announced CA$50 million in combined equity and venture debt in March 2025.
- Helped launch Phoenix’s first television campaign during the 2024 Super Bowl.

## Latest updates

- **2026-04** — Listed as a co-founder and co-CEO speaker for an Ugly Talk panel on go-to-market strategy.
- **2026-02** — Credited as founder on LBB’s listing of Phoenix’s 2026 Super Bowl campaigns.
- **2026-02** — Jaz Fenton described working with Bache and Thompson on Phoenix’s rebrand and website redesign; reported outcomes were 5% higher bookings and 10% lower average time on site.
- **2025-03** — Announced Phoenix’s CA$50 million equity-and-debt financing package.

## Links

- Website: http://www.bache.ca
- LinkedIn: https://www.linkedin.com/in/kevinbache
- Twitter/X: https://x.com/kevbache
- GitHub: https://github.com/kevin-bache

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Profile page: https://yespress.io/kevin-bache
Published by YesPress — https://yespress.io
Last updated: 2026-10-21