# Keval Baxi

> Keval Baxi is the Chicago-based CEO and co-founder of Codal, a global design and development consultancy. His career began with freelance development and network-engineering projects, moved through BaxiTech, and grew into an executive role centered on a deceptively simple principle: research the customer journey before writing code. He holds a B.S. in Entrepreneurship and Management from DePaul University and has become a public voice on user experience, headless commerce, distributed teams, and empathetic management.

- **Role:** CEO and Co-Founder at Codal
- **Organizations:** Codal, BaxiTech.com, KBMG Ventures
- **Nationality:** Indian
- **Education:** B.S. in Entrepreneurship and Management, DePaul University
- **Known for:** Co-founded and leads Codal, which describes itself as a global enterprise design and development consultancy., Built public expertise in ecommerce user experience, headless commerce and digital transformation through industry talks and podcast appearances., Codal received BigCommerce's 2021 Agency Partner of the Year award and Best UX Design recognition for a headless direct-to-consumer site for Garrett Popcorn.

## Career timeline

- **2007** — Joined BaxiTech.com, a network consulting agency focused on Microsoft- and Cisco-based networks.
- **2009** — Co-founded the business that began as CMScentral while studying Entrepreneurship and Management at DePaul University; the company adopted the Codal name in 2013.
- **2019** — Described Codal's research-led work, startup advising and employee-feedback practices in a public leadership interview.
- **2021** — Appeared on eComOne to discuss user-experience research, micro-experiments, remote management and the integration of design and engineering teams.
- **2021** — Joined BigCommerce's Make It Big podcast to explain headless commerce and Codal's implementation work.
- **2023** — Co-led a Shopify Enterprise Partner Summit roundtable on composable automotive ecommerce.
- **2024** — Appeared in the speaker lineup for PRE/Ditions in Toronto, an ecosystem event held before Shopify Editions.
- **2026** — Continues to be listed by Codal as CEO and co-founder of its global enterprise design and development consultancy.

## Achievements

- Co-founded and leads Codal, which describes itself as a global enterprise design and development consultancy.
- Built public expertise in ecommerce user experience, headless commerce and digital transformation through industry talks and podcast appearances.
- Codal received BigCommerce's 2021 Agency Partner of the Year award and Best UX Design recognition for a headless direct-to-consumer site for Garrett Popcorn.
- Led or co-led industry sessions for BigCommerce, Shopify's Enterprise Partner Summit and PRE/Ditions.

## Latest updates

- **2026-09** — Codal's current leadership page lists Baxi as CEO and co-founder and describes his focus as enterprise design, development and digital strategy.
- **2024-06** — Baxi was included in the PRE/Ditions speaker lineup in Toronto ahead of Shopify Editions.
- **2023** — Baxi and Ryan Bloms led a Shopify Enterprise Partner Summit roundtable on composable automotive ecommerce.

## Links

- Website: https://codal.com
- LinkedIn: https://www.linkedin.com/in/kevalbaxi

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Profile page: https://yespress.io/keval-baxi
Published by YesPress — https://yespress.io
Last updated: 2026-09-27