# Ketchum

> Ketchum grew from George Ketchum's Pittsburgh fundraising and advertising shop into a global public-relations consultancy known for consumer creativity, corporate reputation, health, food and agriculture, technology, crisis counsel and data-led influence. Its final act as a standalone brand came in June 2026, when owner Omnicom combined it with Golin as Golin Ketchum - preserving the name while replacing the old operating structure.

- **Founded:** 1923
- **Headquarters:** New York, United States
- **Founders:** George Ketchum (Founder)
- **Products:** Brand and consumer marketing, Corporate affairs and reputation, Health communications, Food, agriculture and nutrition, Technology communications
- **Notable:** Reached its 100th anniversary in May 2023., Won 11 Cannes Lions in 2024, including a Grand Prix for Philips Refurb and Gold for Mastercard Inclusive by Design., Was named PRovoke Media's 2023 Large Agency of the Year and shortlisted for 2024 Global Creative Agency of the Year.

## Products & services

- **Brand and consumer marketing** — Earned-first campaigns, cultural strategy, creative, social, entertainment and consumer engagement.
- **Corporate affairs and reputation** — Corporate positioning, executive visibility, employee engagement, public affairs, issues management, crisis preparation and response.
- **Health communications** — Consumer and professional engagement, disease education, product launches, policy work and medical communications through Inspired Science.
- **Food, agriculture and nutrition** — Science-led B2B and B2C communications spanning food safety, nutrition, sustainability, regulation and reputation.
- **Technology communications** — Reputation, narrative, product and issues counsel for technology companies, including data privacy and cybersecurity concerns.
- **Emanate** — Influence-marketing division offering creator identification, brand-safety vetting, talent partnerships, user-generated content and full-funnel measurement.
- **Research, data and analytics** — Audience intelligence, reputation sensing, synthetic-audience experiments and measurement used to plan and evaluate communications.

## Achievements

- Reached its 100th anniversary in May 2023.
- Won 11 Cannes Lions in 2024, including a Grand Prix for Philips Refurb and Gold for Mastercard Inclusive by Design.
- Was named PRovoke Media's 2023 Large Agency of the Year and shortlisted for 2024 Global Creative Agency of the Year.
- Reported 45 Cannes Lions, 175 Silver Anvils and six PRWeek Campaign of the Year awards by its 95th anniversary report.
- Added 46 clients in 2024, while 13 existing accounts grew by at least $1 million and 17 grew by at least 50%, according to PRovoke Media.
- Combined with Golin in 2026 to form Golin Ketchum under a single global operating model.

## Latest updates

- **2026-09** — Mastercard selected We. Communications after nearly 14 years with Ketchum, a notable client loss during the transition year.
- **2026-06** — Golin Ketchum officially launched with Matt Neale as CEO and former Ketchum U.S. CEO Tamara Norman as president.
- **2026-06** — The new agency won a Cannes PR Lions Gold for Specsavers' The Relationship Aid.
- **2026-02** — Omnicom announced that Ketchum and Golin would combine as part of a wider post-IPG acquisition restructuring.
- **2025-10** — Ketchum highlighted generative search as a real-time reputation battleground and continued pilots involving OpenAI, synthetic audiences and reputation sensing.
- **2024-09** — Tamara Norman, then a 30-year Ketchum veteran, became U.S. CEO.

## Links

- Website: https://www.ketchum.com/
- LinkedIn: https://www.linkedin.com/company/ketchum/
- Twitter/X: https://twitter.com/ketchumpr
- Instagram: https://www.instagram.com/ketchumpr/
- Facebook: https://www.facebook.com/ketchum

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Profile page: https://yespress.io/ketchum
Published by YesPress — https://yespress.io
Last updated: 2026-09-24