# Kerry Song

> Kerry Song is the founder and CEO of Abbot's (formerly Abbot's Butcher), a Costa Mesa, California plant-based meat company she launched in 2017. A Princeton economics graduate who once worked in finance at Morgan Stanley and Citigroup and spent five years as a brand strategist for Tony Robbins, she built Abbot's around a strict clean-label promise: no gluten, no soy, no gums, no synthetic flavors, no preservatives. The brand became the only Whole30 Approved plant-based meat and grew from a Venice farmers-market table into a category leader stocked in thousands of retailers including Sprouts, Publix and Target.

- **Role:** Founder & CEO at Abbot's (Abbot's Butcher)
- **Organizations:** Abbot's (Abbot's Butcher), Tony Robbins, Morgan Stanley, Citigroup
- **Nationality:** American
- **Education:** B.A. in Economics, Princeton University
- **Known for:** Founded and scaled Abbot's into a plant-based meat category leader with distribution in thousands of retailers including Sprouts, Publix and Target, Built the only Whole30 Approved plant-based meat line, Created products free of gluten, soy, gums, synthetic flavors and preservatives

## Career timeline

- **—** — Graduated from Princeton University with a degree in Economics
- **—** — Worked in finance at Morgan Stanley and Citigroup
- **—** — Led a grassroots HIV/AIDS prevention campaign in Tanzania
- **—** — Spent five years as a brand strategist for Tony Robbins
- **2017** — Founded Abbot's Butcher, a clean-label plant-based meat company, in Venice, California
- **2021** — Raised a Series A round (last reported funding October 2021)
- **2024** — Rebranded Abbot's Butcher to 'Abbot's,' emphasizing wellness and 'food as medicine'

## Achievements

- Founded and scaled Abbot's into a plant-based meat category leader with distribution in thousands of retailers including Sprouts, Publix and Target
- Built the only Whole30 Approved plant-based meat line
- Created products free of gluten, soy, gums, synthetic flavors and preservatives
- Grew the company from a Venice farmers-market stall to national retail distribution

## Latest updates

- **2024-01** — Announced the rebrand from Abbot's Butcher to Abbot's, with new packaging, a stronger focus on wellness and educational content, and a 'food as medicine' philosophy; product formulations unchanged.

## Links

- Website: https://abbots.com
- LinkedIn: http://www.linkedin.com/in/kerry-song-a9296294
- Twitter/X: https://twitter.com/abbotsbutcher
- YouTube: https://www.youtube.com/watch?v=7jxT44oRZHk
- Facebook: https://www.facebook.com/liveabbots/

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Profile page: https://yespress.io/kerry-song
Published by YesPress — https://yespress.io
Last updated: 2026-06-11