# KERN

> KERN is a Los Angeles marketing agency whose public LinkedIn profile now identifies it as part of RAPP. Its documented work combines customer data, creative strategy, direct mail, digital experiences and marketing automation to help large businesses acquire customers and improve retention.

- **Founded:** 1991
- **Headquarters:** Los Angeles, United States
- **Founders:** Russell M. Kern (Founder and former CEO)
- **Products:** Continuous Revenue Marketing, Customer journey strategy, Creative and content production, Marketing automation and analytics, Direct mail and email marketing
- **Notable:** Chief Marketer reported a 17% increase in qualified leads from KERN’s Tufts Health Plan direct mail campaign., A 2015 B2B Top Shops listing described KERN deploying a Merck educational microsite and lead nurturing program within four months of approval., KERN’s AT&T case study described rebuilding customer journeys following DIRECTV’s acquisition and a nearly 20 million-customer base expansion.

## Products & services

- **Continuous Revenue Marketing** — Agency approach connecting acquisition, experience and loyalty through personalized communications and measurement.
- **Customer journey strategy** — Audience analysis, journey design and cross-channel acquisition and retention programs.
- **Creative and content production** — Campaign strategy, copy, design, video and reusable creative systems for customer communications.
- **Marketing automation and analytics** — Customer data analysis, automated delivery and campaign tracking and optimization.
- **Direct mail and email marketing** — Direct response communications for consumer, healthcare and enterprise audiences.
- **KERN Health** — Healthcare marketing practice with a documented focus on Medicare member acquisition.

## Achievements

- Chief Marketer reported a 17% increase in qualified leads from KERN’s Tufts Health Plan direct mail campaign.
- A 2015 B2B Top Shops listing described KERN deploying a Merck educational microsite and lead nurturing program within four months of approval.
- KERN’s AT&T case study described rebuilding customer journeys following DIRECTV’s acquisition and a nearly 20 million-customer base expansion.
- Acquired by Omnicom’s DAS division in February 2008.

## Latest updates

- **2025-11** — Russell Kern discussed the agency’s growth and leadership bottlenecks on Human Side Up, while describing his subsequent work at Kern and Partners.
- **2026-10** — Research check: KERN’s LinkedIn states that it is now part of RAPP, and kernagency.com redirects to rapp.com. This is an observation date, not a merger announcement date.

## Links

- Website: https://rapp.com/
- LinkedIn: https://www.linkedin.com/company/kernagency/
- Twitter/X: https://twitter.com/thekernorg
- Facebook: https://www.facebook.com/kernagency/

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Profile page: https://yespress.io/kern
Published by YesPress — https://yespress.io
Last updated: 2026-10-23