# KENT Nutrition

> KENT Nutrition is the Muscatine, Iowa-based animal-nutrition division of family-owned KENT Worldwide. Its KENT and Blue Seal brands sell research-driven feeds, supplements and feeding programs for commercial livestock producers, horse owners, backyard farmers and pet owners. The company differentiates itself through regional brands, species- and life-stage formulations, an 800-acre research farm, local manufacturing and guarantees built around consistency and freshness.

- **Founded:** 2010
- **Headquarters:** Muscatine, Iowa, United States
- **Founders:** Gage Allison Kent (Founder of KENT Feeds predecessor business), Henry Kingman Webster (Founder of H.K. Webster Company, the Blue Seal predecessor)
- **Team size:** Approximately 400 employees in the supplied company record; public figures for the broader parent organization vary and are not directly comparable.
- **Products:** KENT Baby Beef, Blue Seal, Sentinel, Home Fresh, Field & Farm
- **Notable:** Built a company heritage dating to KENT Feeds in 1927 and Blue Seal's predecessor in 1868., Established a product development center in 1955 that grew into an 800-acre research farm., Introduced an unconditional six-ton money-back guarantee in 1987.

## Products & services

- **KENT Baby Beef** — The founding cattle-feed line, descended from the original high-protein ‘Feed Without a Filler.’
- **Blue Seal** — Animal-feed brand with roots in 1868, now focused primarily on the Eastern United States.
- **Sentinel** — Premium extruded horse feeds and targeted equine supplements for different life stages and health needs.
- **Home Fresh** — Freshness-guaranteed feeds for poultry, rabbits, goats, pigs, sheep, alpacas and llamas, aimed at backyard and specialty farms.
- **Field & Farm** — Everyday-value nutrition for small farms and outdoor-lifestyle customers across multiple species.
- **NutriVantage Nutrition Optimizer** — Species-specific nutritional supplements available only in KENT and Blue Seal products.
- **Commercial livestock nutrition** — Feed programs for beef, dairy, swine and poultry operations, including supplements, minerals, mixers and complete feeds.
- **Custom feeding programs and manufacturing** — Formula development, feeding recommendations and custom manufacturing for qualifying animal operations and partners.

## Achievements

- Built a company heritage dating to KENT Feeds in 1927 and Blue Seal's predecessor in 1868.
- Established a product development center in 1955 that grew into an 800-acre research farm.
- Introduced an unconditional six-ton money-back guarantee in 1987.
- Combined KENT Feeds and Blue Seal Feeds into KENT Nutrition Group in 2010.
- KNG's Rockford, Illinois facility was named 2015 Feed Mill of the Year by AFIA and Feedstuffs.
- Acquired Deluxe Feeds in 2016 to deepen service in northwest Iowa livestock country.
- Opened a dedicated swine research facility at its product development center in 2017.
- Parent KENT Corporation made an $8 million commitment to Iowa State University's Grain Science and Feed Mill complex in 2017.

## Latest updates

- **2025-03** — KENT published results from an 18-week, 72-hen study reporting that Home Fresh Extra Egg Layer produced a lower cost per egg, stronger shells and deeper yolk color than the unnamed leading national brand tested.
- **2023-09** — Sentinel partnered with Equine Network and Absorbine to launch My New Horse, an education and community platform for new horse owners.
- **2019-01** — KENT Corporation joined the groundbreaking for the KENT Corporation Feed Mill and Grain Science Complex at Iowa State University.
- **2018-01** — KENT Corporation opened the KENT Innovation Center on the Iowa State University Research Park campus.

## Links

- Website: https://kentfeeds.com
- LinkedIn: https://www.linkedin.com/company/kent-nutrition-group/
- Twitter/X: https://twitter.com/kentnutrition
- YouTube: https://www.youtube.com/channel/UCXR9Xt5FI_mC181YoazLAxA
- Facebook: https://www.facebook.com/kentfeeds

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Profile page: https://yespress.io/kent-nutrition
Published by YesPress — https://yespress.io
Last updated: 2026-08-14