# Kenny Rueter

> Kenny Rueter is the co-founder, co-CEO and executive chairman of Kajabi. A software developer whose attempt to sell instructions for a homemade sprinkler toy exposed the difficulty of selling knowledge online, he launched Kajabi with Travis Rosser in 2010. He returned to executive leadership alongside Jonathan Cronstedt in 2025 and now writes about the economics of expertise, customer outcomes and AI.

- **Role:** Co-Founder, Co-CEO and Executive Chairman at Kajabi
- **Organizations:** Kajabi, Binary Trading, OTC Innovations
- **Education:** Bachelor of Science in Computer Science, Biola University
- **Known for:** Co-founded Kajabi in 2010 and led its initial growth before institutional funding in 2019., Led Kajabi as CEO when it announced its $550 million growth financing in May 2021., Returned to company leadership as co-CEO in 2025.

## Career timeline

- **1999** — Completed a BS in Computer Science at Biola University, according to The Official Board.
- **Late 1990s** — Worked on early web applications for development companies, as recalled in his Tidemark interview.
- **Before Kajabi** — Worked as President at Binary Trading and Director of Technology at OTC Innovations.
- **2009** — Built a PVC sprinkler toy for his sons; attempting to sell instructions helped inspire Kajabi.
- **2010** — Launched Kajabi with Travis Rosser.
- **2019** — Kajabi accepted its first institutional investment, from Spectrum Equity.
- **2021** — Kajabi announced $550 million of growth financing at a valuation above $2 billion; Rueter moved from CEO to executive chairman later that year.
- **2025** — Returned as co-CEO with Jonathan Cronstedt, continuing as executive chairman.
- **2026** — Published perspectives on expert business economics and human expertise in an AI-rich market.

## Achievements

- Co-founded Kajabi in 2010 and led its initial growth before institutional funding in 2019.
- Led Kajabi as CEO when it announced its $550 million growth financing in May 2021.
- Returned to company leadership as co-CEO in 2025.

## Latest updates

- **2026-01** — Kajabi’s manifesto described Rueter and Jonathan Cronstedt’s return as co-CEOs and plans for the company’s next phase.
- **2026-08** — Rueter published platform earnings analysis and articles about accountability, consulting outcomes and judgment.
- **2026-08** — An August 13 joint founders’ perspective advocated AI assistance alongside human trust and experience.

## Links

- Website: https://www.kennyrueter.com/
- LinkedIn: https://www.linkedin.com/in/kennyrueter/
- Twitter/X: https://twitter.com/kennyrueter
- Instagram: https://www.instagram.com/kennyrueter/

---

Profile page: https://yespress.io/kenny-rueter
Published by YesPress — https://yespress.io
Last updated: 2026-10-16