# Kenneth Chan

> Kenneth Chan is a serial internet entrepreneur and the Founder and CEO of Tobi, a women's fast-fashion e-commerce brand based in South San Francisco. Chan built Tobi from the ground up as a vertically integrated fashion-tech company capable of taking a garment from sketch to delivery in under eight weeks. With roots in the dot-com era — having co-founded Everyone.net (a top-50 website with 25M+ users) and scaled Connexus/Netblue to a $100M internet marketing firm — Chan brought Silicon Valley engineering discipline to the traditionally analog fashion industry. Tobi serves customers across 100+ countries with trendy women's apparel, leveraging proprietary e-commerce infrastructure and data-driven trend forecasting. Chan was named an Apparel Magazine 2019 Top Innovator for his work reimagining mobile commerce at Tobi.

- **Role:** Founder and CEO at Tobi
- **Organizations:** Tobi, Next Internet, Connexus / Netblue, Everyone.net
- **Nationality:** American
- **Education:** B.S. Computer Engineering, University of Illinois Urbana-Champaign, M.S. Management Science, Stanford University
- **Known for:** Built Everyone.net into a top-50 US website with 25+ million users during the dot-com era, Scaled Connexus/Netblue from a home-based startup to a $100M profitable internet marketing company, Founded Tobi and grew it to approximately $90M in annual revenue serving 100+ countries

## Career timeline

- **1998** — Co-founded Everyone.net, a plug-in portal and email provider that grew to top-50 website with 25 million users
- **2002** — Founded Connexus (later Netblue), an internet marketing firm scaled from his apartment to a profitable $100M business
- **2006** — Founded Next Internet, an internet incubator focused on consumer internet, marketing, and e-commerce ventures
- **2007** — Tobi launched as part of the Next Internet portfolio
- **2010** — Chan stepped into the Founder & CEO role at Tobi full-time
- **2013** — Tobi opened a Los Angeles office to deepen its California fashion presence
- **2018** — Tobi relaunched mobile app on Poq commerce platform, achieving 2.2x longer session durations within one week
- **2019** — Kenneth Chan named Apparel Magazine 2019 Top Innovator
- **2026** — Tobi announces it is no longer operating; exact wind-down timeline unclear

## Achievements

- Built Everyone.net into a top-50 US website with 25+ million users during the dot-com era
- Scaled Connexus/Netblue from a home-based startup to a $100M profitable internet marketing company
- Founded Tobi and grew it to approximately $90M in annual revenue serving 100+ countries
- Named Apparel Magazine 2019 Top Innovator
- Built proprietary e-commerce platform in-house with world-class engineering team
- Achieved 8-week sketch-to-garment production cycle through vertical integration
- Scaled Tobi to 130+ employees without significant external venture funding

## Latest updates

- **2026-05** — Tobi.com displays a closure announcement, indicating the company has ceased operations.
- **2019-06** — Kenneth Chan named Apparel Magazine 2019 Top Innovator for Tobi's mobile commerce innovation.
- **2018-11** — Tobi relaunched its mobile app on the Poq platform, achieving 2.2x longer shopping sessions within one week.

## Links

- Website: https://tobi.com
- LinkedIn: http://www.linkedin.com/in/kenneth-chan-09a45a28
- Twitter/X: https://twitter.com/tobiken
- Facebook: https://www.facebook.com/shopTOBI

---

Profile page: https://yespress.io/kenneth-chan
Published by YesPress — https://yespress.io
Last updated: 2026-05-07