# Kendra Scott

> Kendra Scott is an Austin-based jewelry and lifestyle brand founded in 2002 that pairs accessible, colorful, customizable designs with a mission of 'Family, Fashion, and Philanthropy.' Built from a $500 startup into a company valued at more than $1 billion, it sells fashion, demi-fine and fine jewelry - plus watches, fragrance, eyewear and home goods - through 150-plus stores, a strong e-commerce channel and wholesale partners. Its signature Color Bar lets shoppers design their own pieces, and the company has given tens of millions of dollars to causes supporting women and youth.

- **Founded:** 2002
- **Headquarters:** Austin, Texas, United States
- **Founders:** Kendra Scott (Founder, Executive Chairwoman & Chief Visionary Officer)
- **Team size:** ~3,200 employees
- **Products:** Fashion Jewelry, Color Bar, Demi-Fine & Fine Jewelry, Lab Grown Diamond Collection, Yellow Rose by Kendra Scott
- **Notable:** Grew from a $500 startup in a spare bedroom to a company valued at over $1 billion., Founder among only 16 U.S. women to found a billion-dollar company (2018 PitchBook)., Donated tens of millions of dollars to philanthropic causes since 2010.

## Products & services

- **Fashion Jewelry** — Colorful, customizable necklaces, earrings, bracelets and rings, often built around genuine and cut gemstones - the brand's core category.
- **Color Bar** — In-store experience where customers design their own jewelry by combining stones and settings; available in all Kendra Scott stores.
- **Demi-Fine & Fine Jewelry** — Elevated collections in precious metals and gemstones at a more attainable price point.
- **Lab Grown Diamond Collection** — Everyday fine styles - stud earrings and pendant necklaces - designed in Austin with lab-grown diamonds.
- **Yellow Rose by Kendra Scott** — Western-inspired lifestyle line with jewelry, hats, cowboy boots and apparel, including a Hat Customization Atelier.
- **Watches, Fragrance, Eyewear & Home** — Lifestyle extensions including watches, candles/fragrance, eyewear (2025) and home accessories.
- **Scott Bros. by Kendra Scott** — Men's collection extending the brand into menswear accessories.

## Achievements

- Grew from a $500 startup in a spare bedroom to a company valued at over $1 billion.
- Founder among only 16 U.S. women to found a billion-dollar company (2018 PitchBook).
- Donated tens of millions of dollars to philanthropic causes since 2010.
- Founder named EY Entrepreneur of the Year National Award winner (2017).
- Founder inducted into the Texas Business Hall of Fame (2019).
- Expanded to 150+ retail stores with a Color Bar in every location.
- Launched the Kendra Scott Foundation (2023) for women's and youth causes.
- Reached approximately $500 million in annual revenue (2023).

## Latest updates

- **2024-03** — Introduced its Lab Grown Diamond Collection of everyday fine jewelry styles designed in Austin.
- **2024-09** — Berkshire Partners sold its stake to Singapore's 65 Equity Partners at a $1B+ valuation.
- **2025-01** — Chris Blakeslee (former Athleta CEO) named CEO; Kendra Scott stays as executive chairwoman and majority shareholder.
- **2025-04** — Detailed 2025 retail expansion plans, including new Yellow Rose stores and roughly 25 new locations.
- **2025-08** — Kendra Scott returned as interim CEO after several executives departed the company.
- **2026-01** — Recognized as a 2026 CNBC Changemaker.

## Links

- Website: https://kendrascott.com
- LinkedIn: http://www.linkedin.com/company/kendra-scott
- Twitter/X: https://twitter.com/KendraScott
- YouTube: https://www.youtube.com/kendrascott
- Instagram: https://www.instagram.com/kendrascott/
- Facebook: https://facebook.com/KendraScott/
- TikTok: https://www.tiktok.com/@kendrascott

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Profile page: https://yespress.io/kendra-scott
Published by YesPress — https://yespress.io
Last updated: 2026-07-26